A winning formula for brand visibility through sports sponsorship - London Business News | Londonlovesbusiness.comSports sponsorship has evolved into a strategic tool for brands to build deep relationships with fans, beyond simple logo placements.
5 Compelling Reasons to Integrate Google Ads with HubSpotIntegrating Google Ads with HubSpot enhances lead tracking, targeting capabilities, and ROI measurement for improved marketing effectiveness.
from ZDNET2 months agoArtificial intelligenceA third of all Gen AI projects will be abandoned, says GartnerExecutives are growing impatient for returns on generative AI investments, amidst struggles to prove their value.
AI governance and clear roadmap lacking across enterprise adoptionMost businesses lack a defined AI strategy and ROI measurement for AI investments.A majority of companies are acquiring AI tools without a clear plan or purpose.
A third of all Gen AI projects will be abandoned, says GartnerExecutives are growing impatient for returns on generative AI investments, amidst struggles to prove their value.
AI governance and clear roadmap lacking across enterprise adoptionMost businesses lack a defined AI strategy and ROI measurement for AI investments.A majority of companies are acquiring AI tools without a clear plan or purpose.
Q&A: How attention, search and recall are creating more effective video ad metricsAttention metrics are crucial in the modern advertising landscape for creating successful campaigns and measuring ROI effectively.
Putting on an event? Here's how to show your CEO it was worth the investmentBrands are investing more in event marketing and face pressure to prove its effectiveness amid crowded online marketing spaces.
Demonstrating Learning's Value: Breaking Barriers To Measuring ROILearning teams are now valued with increased investment and expectations, highlighting potential for impact and risk.
Adobe, Barkley, CNBC News + Salesforce, Samsung and Bloomberg are among this year's Digiday Video and TV Awards shortlist nomineesFocus on measuring results and ROI, successful partnerships, and emerging technologies.Utilizing audience understanding for impactful campaigns and innovative strategies.
Why a cross-media mindset is key to reaching APAC's multi-screen nomadsMarketers in APAC optimistic about bigger budgets, but face a measurement mismatch in achieving desired ROI.
Want ROI from genAI? Rethink what both terms meanOrganizations need to rethink how they measure ROI in generative AI projects to avoid disappointing outcomes.