#roi-measurement

#roi-measurement

Over the last few years, there has been a clear transformation in how CFOs perceive AI technology. Initially exhibiting caution, now they are increasingly viewing it as a primary driver for efficiency and profitability.

Traditional learning metrics may focus on learner satisfaction scores, while business metrics target cost reduction and customer satisfaction, highlighting a disconnect in measurement.

Organizations are making substantial cloud investments, but without proper cost visibility and optimization, they're essentially flying blind.

In today's marketing landscape, the challenge lies in overcoming siloed tools and fragmented data that hinder personalized and efficient campaigns while maximizing ROI.

In 2024, brands in the U.S. spent over $7.1 billion in influencer marketing, confirming that brand ambassadorships have evolved into a cornerstone strategy.

Retail media is booming - but it's also fragmenting fast, leading to opportunities and complexities in measuring ROI and choosing appropriate platforms.