#roi-measurement

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fromWWD
4 days ago

Industry Leaders Weigh the Transformative Power of Brand Ambassadors in Fashion and Culture

In 2024, brands in the U.S. spent over $7.1 billion in influencer marketing, confirming that brand ambassadorships have evolved into a cornerstone strategy.
Marketing tech
#data-analysis
Marketing tech
fromThe Drum
4 days ago

Retail media: 5 of the industry's biggest questions, answered

Retail media is growing quickly but also becoming fragmented, complicating measurement and strategy.
To measure retail media ROI effectively, brands need a unified approach and consistent metrics.
Closed-loop reporting is essential for understanding retail media performance.
Marketing tech
fromMarTech
3 weeks ago

How smarter campaign modeling and automation drive real marketing ROI | MarTech

Organizations struggle to link marketing efforts to measurable outcomes due to data fragmentation and operational inefficiencies.
Rigid marketing platforms can restrict flexibility, making it difficult to analyze and adapt strategies effectively.
Marketing tech
fromThe Drum
4 days ago

Retail media: 5 of the industry's biggest questions, answered

Retail media is growing quickly but also becoming fragmented, complicating measurement and strategy.
To measure retail media ROI effectively, brands need a unified approach and consistent metrics.
Closed-loop reporting is essential for understanding retail media performance.
Marketing tech
fromMarTech
3 weeks ago

How smarter campaign modeling and automation drive real marketing ROI | MarTech

Organizations struggle to link marketing efforts to measurable outcomes due to data fragmentation and operational inefficiencies.
Rigid marketing platforms can restrict flexibility, making it difficult to analyze and adapt strategies effectively.
more#data-analysis
fromMarTech
2 weeks ago

Benchmark Report: 23.9% More Email Sends, 50% Higher Engagement. What's Driving the Change? | MarTech

The newly released Dotdigital Global Benchmark Report 2025 reveals a surprising trend: email volumes rose 23.9% year-over-year, and engagement metrics improved alongside them. Click-through rates doubled. Click-to-open rates jumped by 50%. Unsubscribes remained low at just 0.13%.
Marketing tech
Online learning
fromeLearning Industry
3 months ago

The Future Of L&D: Tackling Emerging Trends And Obstacles In 2025

L&D must adapt by embracing technology, proving ROI, engaging diverse learners, and addressing learning fatigue as it evolves through 2025.
fromMarTech
5 months ago

AI-powered martech news and releases: December 5 | MarTech

Almost half of advertisers now 'completely' or 'mostly' trust AI adtech to make decisions about campaigns without human oversight - a significant increase from 25% last year.
Artificial intelligence
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