How Influencer Marketing Can Skyrocket Your Brand Awareness | Digital Marketing | MappedSkillsInfluencer marketing is crucial for connecting with audiences and boosting brand growth.
A third of all Gen AI projects will be abandoned, says GartnerExecutives are growing impatient for returns on generative AI investments, amidst struggles to prove their value.
CrowdStrike Survey Highlights Security Challenges in AI AdoptionOnly 39% of security professionals believe the benefits of generative AI outweigh the associated risks.
Want ROI from genAI? Rethink what both terms meanOrganizations need to rethink how they measure ROI in generative AI projects to avoid disappointing outcomes.
A third of all Gen AI projects will be abandoned, says GartnerExecutives are growing impatient for returns on generative AI investments, amidst struggles to prove their value.
CrowdStrike Survey Highlights Security Challenges in AI AdoptionOnly 39% of security professionals believe the benefits of generative AI outweigh the associated risks.
Want ROI from genAI? Rethink what both terms meanOrganizations need to rethink how they measure ROI in generative AI projects to avoid disappointing outcomes.
CoHost Launches Enhanced B2B Podcast Analytics Feature - Podcaster NewsThe update enhances listener identification and ROI measurement for podcasts, helping brands understand their audiences and identify leads effectively.
AI-powered martech news and releases: December 5 | MarTechTrust in AI adtech has increased significantly among advertisers.Concerns over copyright and brand suitability impact acceptance of AI-generated content.A notable portion of creative assets for AI are sourced externally by advertisers.
A winning formula for brand visibility through sports sponsorship - London Business News | Londonlovesbusiness.comSports sponsorship has evolved into a strategic tool for brands to build deep relationships with fans, beyond simple logo placements.
5 Compelling Reasons to Integrate Google Ads with HubSpotIntegrating Google Ads with HubSpot enhances lead tracking, targeting capabilities, and ROI measurement for improved marketing effectiveness.
AI governance and clear roadmap lacking across enterprise adoptionMost businesses lack a defined AI strategy and ROI measurement for AI investments.A majority of companies are acquiring AI tools without a clear plan or purpose.
Q&A: How attention, search and recall are creating more effective video ad metricsAttention metrics are crucial in the modern advertising landscape for creating successful campaigns and measuring ROI effectively.
Putting on an event? Here's how to show your CEO it was worth the investmentBrands are investing more in event marketing and face pressure to prove its effectiveness amid crowded online marketing spaces.
Demonstrating Learning's Value: Breaking Barriers To Measuring ROILearning teams are now valued with increased investment and expectations, highlighting potential for impact and risk.
Adobe, Barkley, CNBC News + Salesforce, Samsung and Bloomberg are among this year's Digiday Video and TV Awards shortlist nomineesFocus on measuring results and ROI, successful partnerships, and emerging technologies.Utilizing audience understanding for impactful campaigns and innovative strategies.
Why a cross-media mindset is key to reaching APAC's multi-screen nomadsMarketers in APAC optimistic about bigger budgets, but face a measurement mismatch in achieving desired ROI.