The Dotdigital Global Benchmark Report 2025 highlights a significant 23.9% increase in email volumes, accompanied by improved engagement metrics such as doubled click-through rates and a 50% jump in click-to-open rates. Notably, unsubscribe rates remained low at 0.13%. The report's findings suggest that employing smarter segmentation, deeper personalization, and multi-channel strategies can enhance marketing effectiveness. For marketers seeking to demonstrate ROI, the benchmarks laid out in this report serve as both a performance measure and a strategic framework for optimizing campaigns and resource allocation.
The newly released Dotdigital Global Benchmark Report 2025 reveals a surprising trend: email volumes rose 23.9% year-over-year, and engagement metrics improved alongside them. Click-through rates doubled. Click-to-open rates jumped by 50%. Unsubscribes remained low at just 0.13%.
With smarter segmentation, deeper personalization, and multi-channel orchestration, the data suggests that more can indeed mean betterâwhen itâs done right.
For digital marketers, ops leads, and marketing directors under pressure to prove ROI, these benchmarks offer both a performance yardstick and a strategic lens.
The report analyzes billions of cross-channel interactions across industries, offering marketing teams rare insight into how leading brands are outperforming.
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