#engagement-metrics

[ follow ]
email-marketing
Litmus
1 month ago
Deliverability

9 Expert Tips to Improve Email Marketing Performance - Litmus

Email marketing focuses on building relationships for business results through deliverability, engagement, and value.
Engagement metrics beyond open rates are crucial to measure email marketing success effectively. [ more ]
VerticalResponse
2 months ago
Deliverability

Boost Your Campaigns: 10 Proven Strategies for Improving Email Deliverability in 2024

Email deliverability is crucial for successful email marketing, ensuring emails reach subscribers' inboxes for better engagement and ROI.
Maintaining a strong sender reputation is vital, influenced by factors like sending frequency, list hygiene, and recipient engagement. [ more ]
blog.beehiiv.com
2 months ago
Deliverability

Email Marketing Open Rate By Industry In 2024

Open rates are a critical email marketing metric, indicating how many recipients open and view emails.
Open rates vary by industry and location; Canadians have the highest rate at 20.12%, while the financial services sector leads globally at 16.68%. [ more ]
moreemail-marketing
Shopify
1 week ago
Marketing

Best Blog Ideas: How To Choose Blog Post Topics (2024) - Shopify

Blogging helps reach online audiences. Generate blog post ideas to build readership with quality content. [ more ]
Digiday
1 month ago
Marketing

Digiday+ Research deep dive: TikTok is getting even more marketing spend from brands and retailers

Brands and retailers continue to increase marketing spend on TikTok
Engagement is the main measurement of success on TikTok [ more ]
ZDNET
1 month ago
Marketing

TikTok officially launches new Creator Rewards Program - how it works

TikTok launches Creator Rewards Program for high-quality videos with cash rewards
Evaluation criteria include originality, play duration, audience engagement, and search value [ more ]
The Drum
3 months ago
Marketing

Snoop Dogg's stove stunt proves no one knows what marketing is

Snoop Dogg's ad campaign for Solo Stove did not drive enough sales despite boosting awareness.
The article proposes the role of a post-campaign evaluation auditor to call out ineffective marketing tactics and focus on measuring effectiveness. [ more ]
The Drum
3 months ago
Marketing

Snoop Dogg's stove stunt proves no one knows what marketing is

Snoop Dogg's ad campaign for Solo Stove did not drive enough sales despite boosting awareness.
The article proposes the role of a post-campaign evaluation auditor to call out ineffective marketing tactics and focus on measuring effectiveness. [ more ]
Nieman Lab
2 months ago
Media industry

The Guardian's new "Deeply Read" article ranking focuses on attention, not just clicks

1. The Guardian's 'Deeply Read' feature highlights stories with high reader attention time, regardless of length or topic. 2. Publishers are shifting focus to engagement metrics like active reading time to drive subscriptions and promote content discovery. [ more ]
Exchangewire
2 months ago
Privacy technologies

Reworld Media & Pubstack Announce a Strategic Partnership for the Optimisation of the Group's Advertising Stack

Market outperformance in CPMs and engagement metrics
Pubstack's Ad Management solution boosting programmatic revenues and site performance [ more ]
The Drum
3 months ago
Online marketing

Snoop Dogg's stove stunt proves no one knows what marketing is

Snoop Dogg's ad campaign for Solo Stove did not drive enough sales despite boosting awareness.
The article proposes the role of a post-campaign evaluation auditor to call out ineffective marketing tactics and focus on measuring effectiveness. [ more ]
[ Load more ]