#engagement-metrics

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How to Track User Onboarding Metrics for Better Engagement

Improving user onboarding metrics is crucial to reduce drop-off rates and enhance customer retention.

The 1 Hour Per Week LinkedIn Growth Cheat Sheet

LinkedIn can waste valuable time if used without intention; focus on strategic actions to achieve maximum results.
#social-media

X Changes Creator Payouts to Depend on Engagement, Not Ads

X is adapting its creator payment model due to advertiser alienation and legal issues.
The company is moving from ad views to engagement-based rewards for creators.

Facebook's new views metric has little impact on social strategy, publishers say

Facebook's shift to 'views' as the main performance metric emphasizes visibility over driving traffic, mirroring a similar trend on Instagram.

Instagram Adds Replies, Prompts & Insights for Broadcast Channels - Lindsey Gamble

Instagram enhances creator-fan interaction through Broadcast Channels with new performance metrics and engagement goals.

Instagram gets rid of annoying disappearing video 'rug pull'

Instagram has removed the intentional 'rug pull' feature that frustrated users by displaying content that would immediately disappear.

X Changes Creator Payouts to Depend on Engagement, Not Ads

X is adapting its creator payment model due to advertiser alienation and legal issues.
The company is moving from ad views to engagement-based rewards for creators.

Facebook's new views metric has little impact on social strategy, publishers say

Facebook's shift to 'views' as the main performance metric emphasizes visibility over driving traffic, mirroring a similar trend on Instagram.

Instagram Adds Replies, Prompts & Insights for Broadcast Channels - Lindsey Gamble

Instagram enhances creator-fan interaction through Broadcast Channels with new performance metrics and engagement goals.

Instagram gets rid of annoying disappearing video 'rug pull'

Instagram has removed the intentional 'rug pull' feature that frustrated users by displaying content that would immediately disappear.
moresocial-media
#digital-marketing

Council Post: SEO Value In The Age Of AI: Why Content Quality Still Reigns Supreme

Quality and engagement metrics are now paramount in SEO.
Google has shifted focus from content volume to user engagement.

How To Make Money With Pay-Per-Click Advertising (2024) - Shopify

PPC advertising is a cost-effective method to reach targeted audiences, charging only for those who engage with ads.

Council Post: SEO Value In The Age Of AI: Why Content Quality Still Reigns Supreme

Quality and engagement metrics are now paramount in SEO.
Google has shifted focus from content volume to user engagement.

How To Make Money With Pay-Per-Click Advertising (2024) - Shopify

PPC advertising is a cost-effective method to reach targeted audiences, charging only for those who engage with ads.
moredigital-marketing

How creative execution is boosting campaign performance

Digital advertising must prioritize creative strategies alongside data-driven metrics for enhanced audience engagement.
#content-creation

How To Go Viral on YouTube: 10 Tips for Ecommerce (2024) - Shopify

To go viral, focus on high-quality, unique content and proper optimization techniques.
Engagement metrics, quality content, and originality are key factors in achieving virality on video platforms.

Creators getting paid to post on Threads don't understand its algorithm either

Meta's Threads bonus program incentivizes creators through engagement metrics and strategic content interaction.
Creatives use the platform's unique algorithm to maximize visibility and earnings.

Instagram confirms it lowers the quality of less popular videos

Instagram reduces video quality for posts with lower engagement, saving higher quality for popular content.

Instagram is lowering video quality for unpopular videos | TechCrunch

Instagram adjusts video quality based on a video's popularity, impacting visibility for creators differently.

How To Go Viral on YouTube: 10 Tips for Ecommerce (2024) - Shopify

To go viral, focus on high-quality, unique content and proper optimization techniques.
Engagement metrics, quality content, and originality are key factors in achieving virality on video platforms.

Creators getting paid to post on Threads don't understand its algorithm either

Meta's Threads bonus program incentivizes creators through engagement metrics and strategic content interaction.
Creatives use the platform's unique algorithm to maximize visibility and earnings.

Instagram confirms it lowers the quality of less popular videos

Instagram reduces video quality for posts with lower engagement, saving higher quality for popular content.

Instagram is lowering video quality for unpopular videos | TechCrunch

Instagram adjusts video quality based on a video's popularity, impacting visibility for creators differently.
morecontent-creation

Instagram Downgrades Video Quality for Less Viewed Clips

Instagram adjusts video quality based on viewer engagement, prioritizing high-quality videos initially but lowering quality if views decline.

X changes creator payouts to depend on engagement, not ads | TechCrunch

X is shifting creator payments from ad revenue to direct engagement incentives, which may impact content quality and strategy.

How Social Platforms Measure Content Views [Infographic]

Social media platforms are adapting to use 'view' as a standard metric for engagement, aligning industry definitions and emphasizing the importance of 1-second views.
#email-marketing

Boost Your Campaigns: 10 Proven Strategies for Improving Email Deliverability in 2024

Email deliverability is crucial for successful email marketing, ensuring emails reach subscribers' inboxes for better engagement and ROI.
Maintaining a strong sender reputation is vital, influenced by factors like sending frequency, list hygiene, and recipient engagement.

9 Expert Tips to Improve Email Marketing Performance - Litmus

Email marketing focuses on building relationships for business results through deliverability, engagement, and value.
Engagement metrics beyond open rates are crucial to measure email marketing success effectively.

3 Tactics to Re-Engage Inactive Email Subscribers

Inactive subscribers can negatively impact email performance by reducing engagement metrics and potentially leading to emails being marked as spam.

Email Marketing Open Rate By Industry In 2024

Open rates are a critical email marketing metric, indicating how many recipients open and view emails.
Open rates vary by industry and location; Canadians have the highest rate at 20.12%, while the financial services sector leads globally at 16.68%.

Boost Your Campaigns: 10 Proven Strategies for Improving Email Deliverability in 2024

Email deliverability is crucial for successful email marketing, ensuring emails reach subscribers' inboxes for better engagement and ROI.
Maintaining a strong sender reputation is vital, influenced by factors like sending frequency, list hygiene, and recipient engagement.

9 Expert Tips to Improve Email Marketing Performance - Litmus

Email marketing focuses on building relationships for business results through deliverability, engagement, and value.
Engagement metrics beyond open rates are crucial to measure email marketing success effectively.

3 Tactics to Re-Engage Inactive Email Subscribers

Inactive subscribers can negatively impact email performance by reducing engagement metrics and potentially leading to emails being marked as spam.

Email Marketing Open Rate By Industry In 2024

Open rates are a critical email marketing metric, indicating how many recipients open and view emails.
Open rates vary by industry and location; Canadians have the highest rate at 20.12%, while the financial services sector leads globally at 16.68%.
moreemail-marketing

Hootsuite Shares Social Platform Benchmark Data for Q2

The key factor in social media activity should be driving actual sales, not just focusing on engagement metrics.

Best Blog Ideas: How To Choose Blog Post Topics (2024) - Shopify

Blogging helps reach online audiences. Generate blog post ideas to build readership with quality content.

Digiday+ Research deep dive: TikTok is getting even more marketing spend from brands and retailers

Brands and retailers continue to increase marketing spend on TikTok
Engagement is the main measurement of success on TikTok

TikTok officially launches new Creator Rewards Program - how it works

TikTok launches Creator Rewards Program for high-quality videos with cash rewards
Evaluation criteria include originality, play duration, audience engagement, and search value

The Guardian's new "Deeply Read" article ranking focuses on attention, not just clicks

1. The Guardian's 'Deeply Read' feature highlights stories with high reader attention time, regardless of length or topic. 2. Publishers are shifting focus to engagement metrics like active reading time to drive subscriptions and promote content discovery.

Reworld Media & Pubstack Announce a Strategic Partnership for the Optimisation of the Group's Advertising Stack

Market outperformance in CPMs and engagement metrics
Pubstack's Ad Management solution boosting programmatic revenues and site performance

Snoop Dogg's stove stunt proves no one knows what marketing is

Snoop Dogg's ad campaign for Solo Stove did not drive enough sales despite boosting awareness.
The article proposes the role of a post-campaign evaluation auditor to call out ineffective marketing tactics and focus on measuring effectiveness.

How influencer agencies vet and navigate past fake influencers and followers

Agencies face challenges in verifying authenticity and engagement metrics in influencer marketing due to the rise of virtual influencers and AI-generated content.
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