#engagement-metrics

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fromThe Drum
12 hours ago

Short-form video drives engagement on branding campaigns while long-form boosts calls-to-action

A study conducted by Opera Mediaworks has revealed that shorter mobile video creative - at six to eight seconds - is the optimal length for branding campaigns, delivering on average 36 per cent higher engagement levels than long form, and providing the best return on driving traffic. The study found that overall, video is a more effective ad format for mobile. Regardless of length, video on mobile drives click-through rates double to that of online video, according to eMarketer.
Marketing tech
fromMarTech
5 days ago

Why engagement metrics matter more than sessions in AI search | MarTech

Sessions are an increasingly unreliable SEO performance metric as AI-led search reduces clicks and prioritizes outcome-based engagement over raw traffic volume.
Gadgets
fromSocial Media Today
2 weeks ago

X Adds New Features, Claims Record User Engagement

X added a Priority notifications tab highlighting mutual-follows and big-account engagements, added media previews and cashtag info, and reported highest engagement days in January 2026.
Marketing
fromSocial Media Today
2 months ago

X Awards First Set of 'Certified Banger' POsts

X launched a monthly "Bangers" program awarding top creators a "Bangers" badge based on the sum of verified impressions, likes, bookmarks, reposts, and replies.
Social media marketing
fromSocial Media Today
2 months ago

LinkedIn Reports Significant Increases in Post Comments and Video Posts

Microsoft omitted LinkedIn engagement metrics in its latest update; LinkedIn reported modest revenue growth and is actively combating fake engagement and engagement pods.
Writing
fromAbove the Law
4 months ago

Dear ChatGPT: Words Matter - Above the Law

Relying solely on AI risks losing distinctive phrasing and stylistic choices that attract readership and make writing memorable.
Social media marketing
fromForbes
4 months ago

How To Boost A Social Media Marketing Strategy: 19 Key Data Points

Prioritize platform-specific engagement metrics—like Instagram saves, TikTok completion rates, and LinkedIn audience roles—to measure true interest and optimize content and timing.
Social media marketing
fromThe Drum
4 months ago

That's no community. That's a comment section

True communities require active, mutual participation, shared identity, and norms; followers and engagement metrics do not equal genuine community.
#reddit
more#reddit
Marketing tech
fromBusiness Matters
4 months ago

UK Marketing in 2025 - Is SMS making a comeback?

SMS marketing is resurging in 2025, delivering higher adoption, open and response rates, and superior campaign success compared to email.
Online learning
fromClickUp
5 months ago

How to Make a Training Video at Work | ClickUp

Well-produced training videos increase engagement, retention, accessibility, and measurable ROI when optimized for duration, engagement metrics, and content relevance.
#social-media
more#social-media
fromSocial Media Today
5 months ago

Meta Merges More Data Points into 'Views'

Instagram has shifted to using "Views" as its primary metric, replacing traditional engagement stats like "plays" and "impressions". This change aligns with Meta's focus on cumulative engagement data to provide a clearer understanding of content performance across its platforms. The deprecation of the "impressions" and "page fans" metrics simplifies the way users can analyze their reach and engagement on Facebook and Instagram.
Digital life
fromRAIN News
5 months ago

RAIN Notes: August 12

Amaze Media Labs is releasing YouTube Promotion Campaigns, a proprietary growth solution to drive video views, engagement, and subscriber growth on YouTube through targeted ad placements.
Podcast
fromeLearning Industry
6 months ago

10+1 Ways To Measure True Engagement In Digital Learning

Behavioral engagement includes tracking how often learners log in, how long they stay on a course page, and their interactions with quizzes and discussions, but doesn't necessarily equate to true learning.
Online learning
#email-marketing
fromMarTech
8 months ago
Marketing tech

Benchmark Report: 23.9% More Email Sends, 50% Higher Engagement. What's Driving the Change? | MarTech

fromAWeber
8 months ago
Marketing tech

What Is CTOR? Everything You Need to Know About Click to Open Rate in Email Marketing

fromMarTech
8 months ago
Marketing tech

Benchmark Report: 23.9% More Email Sends, 50% Higher Engagement. What's Driving the Change? | MarTech

fromAWeber
8 months ago
Marketing tech

What Is CTOR? Everything You Need to Know About Click to Open Rate in Email Marketing

more#email-marketing
#linkedin
fromMarTech
7 months ago
Social media marketing

Do LinkedIn videos work better than blogs? Here's the data | MarTech

Short-form videos on LinkedIn significantly outperform traditional blog posts in engagement and impressions.
fromSocial Media Today
9 months ago
Social media marketing

Report Looks at Best-Performing LinkedIn Post Types for 2025

Socialinsider's analysis of LinkedIn posts provides insights on performance benchmarks and post types for brands.
Video performs well on LinkedIn, but insights may vary depending on the type of page analyzed.
more#linkedin
fromThe Community Roundtable
8 months ago

Eight Ways to Improve Your Online Community Programs

Like a garden, an online community program needs care at every lifecycle stage, ensuring alignment with business strategies, budget needs, and resource allocation.
Online Community Development
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