LinkedIn Now Shows Users Analytics For The Comments They Left on Posts - Lindsey GambleLinkedIn introduces comment impression analytics, enhancing user engagement and visibility on the platform.
Mark Zuckerberg's end to Meta factchecking is a desperate play for engagementZuckerberg prioritizes engagement over accuracy, leading Meta to weaken disinformation controls to boost user interaction.
On TikTok, YouTube, X, and everywhere, 'views' are liesView counts on social media are misleading and not a true measure of engagement.Despite being ubiquitous, views do not equate to genuine content experience.
X Changes Creator Payouts to Depend on Engagement, Not AdsX is adapting its creator payment model due to advertiser alienation and legal issues.The company is moving from ad views to engagement-based rewards for creators.
Facebook's new views metric has little impact on social strategy, publishers sayFacebook's shift to 'views' as the main performance metric emphasizes visibility over driving traffic, mirroring a similar trend on Instagram.
Why marketing engagement metrics actually do matter | MarTechEngagement metrics are vital for long-term success.The customer journey has evolved to be more complex with 30-40 touchpoints before conversion.Awareness creation is crucial as it drives demand and conversion opportunities.
LinkedIn Now Shows Users Analytics For The Comments They Left on Posts - Lindsey GambleLinkedIn introduces comment impression analytics, enhancing user engagement and visibility on the platform.
Mark Zuckerberg's end to Meta factchecking is a desperate play for engagementZuckerberg prioritizes engagement over accuracy, leading Meta to weaken disinformation controls to boost user interaction.
On TikTok, YouTube, X, and everywhere, 'views' are liesView counts on social media are misleading and not a true measure of engagement.Despite being ubiquitous, views do not equate to genuine content experience.
X Changes Creator Payouts to Depend on Engagement, Not AdsX is adapting its creator payment model due to advertiser alienation and legal issues.The company is moving from ad views to engagement-based rewards for creators.
Facebook's new views metric has little impact on social strategy, publishers sayFacebook's shift to 'views' as the main performance metric emphasizes visibility over driving traffic, mirroring a similar trend on Instagram.
Why marketing engagement metrics actually do matter | MarTechEngagement metrics are vital for long-term success.The customer journey has evolved to be more complex with 30-40 touchpoints before conversion.Awareness creation is crucial as it drives demand and conversion opportunities.
More consumers using genAI tools to research purchases: Adobe | MarTechGenerative AI traffic to U.S. retail sites surged by 1,300% during the 2024 holiday season, introducing notable engagement.
Sustainable UX: Prioritizing sustainability vs. engagement - LogRocket BlogUX design impacts sustainability despite being digital, as it relies on non-renewable resources and energy consumption.Balancing sustainability and engagement metrics is crucial for responsible UX design.
Steve Goldstein: How Podcasting Reaches $5 BillionMany agencies overlook audio media despite its immense potential for audience reach.Podcasts can effectively engage younger audiences, providing a robust alternative to traditional TV metrics.Nielsen’s inclusion of podcasting in their planning tools marks progress for audio advertising visibility.
GumGum Study: 94% of Consumers Across the US, UK & Canada Prefer Contextual Ads Over Identity-Based AdsConsumers overwhelmingly prefer contextually relevant ads, emphasizing the importance of privacy alongside relevance in advertising experiences.
Hootsuite Shares Social Platform Benchmark Data for Q2The key factor in social media activity should be driving actual sales, not just focusing on engagement metrics.
7 Free Social Media Audit Templates | ClickUpConducting regular social media audits is essential for optimizing marketing efforts and understanding audience engagement.
Hootsuite Shares Social Platform Benchmark Data for Q2The key factor in social media activity should be driving actual sales, not just focusing on engagement metrics.
7 Free Social Media Audit Templates | ClickUpConducting regular social media audits is essential for optimizing marketing efforts and understanding audience engagement.
Council Post: Understanding And Making Use Of The Mysterious Organic Traffic Boost With Paid Google AdsGoogle Ads indirectly boost organic search rankings by improving engagement metrics and brand visibility, not through direct algorithmic benefits.
Council Post: SEO Value In The Age Of AI: Why Content Quality Still Reigns SupremeQuality and engagement metrics are now paramount in SEO.Google has shifted focus from content volume to user engagement.
How To Make Money With Pay-Per-Click Advertising (2024) - ShopifyPPC advertising is a cost-effective method to reach targeted audiences, charging only for those who engage with ads.
Council Post: Understanding And Making Use Of The Mysterious Organic Traffic Boost With Paid Google AdsGoogle Ads indirectly boost organic search rankings by improving engagement metrics and brand visibility, not through direct algorithmic benefits.
Council Post: SEO Value In The Age Of AI: Why Content Quality Still Reigns SupremeQuality and engagement metrics are now paramount in SEO.Google has shifted focus from content volume to user engagement.
How To Make Money With Pay-Per-Click Advertising (2024) - ShopifyPPC advertising is a cost-effective method to reach targeted audiences, charging only for those who engage with ads.
The most-read news stories of 2024? Lots of politics but some surprises, too - PoynterIn 2023, political stories dominated engagement, but surprising narratives like true romance and crime captured readers' attention just as effectively.
How to Track User Onboarding Metrics for Better EngagementImproving user onboarding metrics is crucial to reduce drop-off rates and enhance customer retention.
The 1 Hour Per Week LinkedIn Growth Cheat SheetLinkedIn can waste valuable time if used without intention; focus on strategic actions to achieve maximum results.
How creative execution is boosting campaign performanceDigital advertising must prioritize creative strategies alongside data-driven metrics for enhanced audience engagement.
How To Go Viral on YouTube: 10 Tips for Ecommerce (2024) - ShopifyTo go viral, focus on high-quality, unique content and proper optimization techniques.Engagement metrics, quality content, and originality are key factors in achieving virality on video platforms.
Creators getting paid to post on Threads don't understand its algorithm eitherMeta's Threads bonus program incentivizes creators through engagement metrics and strategic content interaction.Creatives use the platform's unique algorithm to maximize visibility and earnings.
Instagram confirms it lowers the quality of less popular videosInstagram reduces video quality for posts with lower engagement, saving higher quality for popular content.
Instagram is lowering video quality for unpopular videos | TechCrunchInstagram adjusts video quality based on a video's popularity, impacting visibility for creators differently.
How To Go Viral on YouTube: 10 Tips for Ecommerce (2024) - ShopifyTo go viral, focus on high-quality, unique content and proper optimization techniques.Engagement metrics, quality content, and originality are key factors in achieving virality on video platforms.
Creators getting paid to post on Threads don't understand its algorithm eitherMeta's Threads bonus program incentivizes creators through engagement metrics and strategic content interaction.Creatives use the platform's unique algorithm to maximize visibility and earnings.
Instagram confirms it lowers the quality of less popular videosInstagram reduces video quality for posts with lower engagement, saving higher quality for popular content.
Instagram is lowering video quality for unpopular videos | TechCrunchInstagram adjusts video quality based on a video's popularity, impacting visibility for creators differently.
Instagram Downgrades Video Quality for Less Viewed ClipsInstagram adjusts video quality based on viewer engagement, prioritizing high-quality videos initially but lowering quality if views decline.
X changes creator payouts to depend on engagement, not ads | TechCrunchX is shifting creator payments from ad revenue to direct engagement incentives, which may impact content quality and strategy.
How Social Platforms Measure Content Views [Infographic]Social media platforms are adapting to use 'view' as a standard metric for engagement, aligning industry definitions and emphasizing the importance of 1-second views.
3 Tactics to Re-Engage Inactive Email SubscribersInactive subscribers can negatively impact email performance by reducing engagement metrics and potentially leading to emails being marked as spam.
Best Blog Ideas: How To Choose Blog Post Topics (2024) - ShopifyBlogging helps reach online audiences. Generate blog post ideas to build readership with quality content.
How influencer agencies vet and navigate past fake influencers and followersAgencies face challenges in verifying authenticity and engagement metrics in influencer marketing due to the rise of virtual influencers and AI-generated content.