Trial Reels are a new way for creators on Instagram to test their content with a broader audience than just their followers. This feature provides early insights into how a Reel might perform based on engagement metrics like views and likes. Creators who frequently utilize trial reels have reported a significant increase in their reach among non-followers, with about 40% posting reels more often after experiencing the feature. Even those with personal accounts may occasionally access trial reels during testing phases.
"Approximately 24 hours after sharing a trial reel, you can view engagement data, such as views, likes, comments and shares. The more trial reels you create, the more insights you'll have to compare against other trial reels and the more understanding you'll have on what might perform best."
"After trying trial reels, 40% of creators started posting reels more often and of those who did, 80% saw an increase in reels reach from non-followers."
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