"The spoiler is coming in early: yes, SMS marketing is experiencing a comeback, a renaissance, if you will. Adoption rates are continually moving upwards, with engagement metrics far higher than many other, trendier marketing channels. With businesses trying to stand out in a saturated social media space and declining email performance, text messaging is starting to emerge as the direct, most personal channel that marketers can use in 2025."
"In 2025, 66% of businesses rely on SMS campaign tools, which help supercharge the campaign process. Just a few years ago, that figure stood at a relatively paltry 44%. With open rates reaching up to 98% vs. email sitting at just over 20%, it's easy to see why companies are starting to recognise the value in SMS campaigns. Customers also tend to respond much more frequently to a text, with a 45% response rate against just 6% for emails."
SMS marketing adoption grew from 44% to 66% among businesses by 2025. Open rates for SMS can reach up to 98%, while email open rates sit just above 20%. Response rates for texts average about 45% compared with roughly 6% for emails. Businesses that use SMS are approximately 5.89 times likelier to succeed in marketing campaigns. Brands are implementing personalised SMS strategies, leveraging advanced segmentation and campaign tools to drive stronger engagement and measurable results, as seen in recent retail use cases.
Read at Business Matters
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