#personalisation

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UX design
fromThe Drum
1 week ago

Top 5 design trends for 2021

Minimalist, story-driven, personalised UX with eye-tracking-informed simplification and time-saving design features will drive engaging web and ad experiences in 2021.
E-Commerce
fromThe Drum
1 week ago

The changing face of retail: top trends and challenges

Retailers must innovate digital payment, personalised experiences, and mobile-first strategies to retain millennials and adapt to changing consumer shopping behaviors.
fromBusiness Matters
2 weeks ago

LinkedIn automation: enhancing business networking and growth

This guide helps you select suitable LinkedIn automation tools for different business phases. LinkedIn is a key player in professional networking, offering businesses the chance to connect with clients and partners worldwide. Its role in lead generation is significant, especially when part of a broader business strategy. The challenge is to keep interactions personalised while scaling efforts. LinkedIn automation tools can streamline tasks and facilitate connections without losing the personal touch that makes engagements meaningful.
Social media marketing
E-Commerce
fromThe Drum
3 weeks ago

The digital opportunities for brands and the importance of connecting with audiences

Livestream shopping, combining influencers, live video and interaction, offers retailers tech-driven human contact to revive online retail and reach Gen Z.
Marketing tech
fromTechzine Global
3 weeks ago

Sitecore: A world beyond the website, the evolution of digital experiences

Digital experiences extend beyond websites; AI-driven, attention-powered platforms enable personalised, real-time marketing across social channels and diverse digital touchpoints.
Privacy technologies
fromExchangewire
1 month ago

Verve Study Shows That 75% of Consumers are More Open to Watching Ads for Free Content

Consumers increasingly accept ad-supported content while expressing rising concern about data use, especially for AI training.
fromLondon Business News | Londonlovesbusiness.com
1 month ago

Betting on better business: What online casinos teach UK leaders about growth, risk and retention - London Business News | Londonlovesbusiness.com

Across the UK, digital businesses are racing to reduce acquisition costs, lift lifetime value, and build trustworthy brands in tighter regulatory climates. Few sectors have had to tackle all three with such intensity-and visibility-as online casinos. Study the mechanics behind today's top iGaming platforms and you'll find a masterclass in pricing discipline, real-time personalisation, and retention design that any growth-minded company can adapt.
Growth hacking
Tech industry
fromBusiness Matters
1 month ago

Top 5 Ways AI is Enhancing Online Casino Games

AI improves user experience on regulated online casino platforms through personalised recommendations, interface customization, AI chatbots, and responsible-play tools without altering game outcomes.
Marketing tech
fromExchangewire
2 months ago

What Will the Advertising Industry Look Like in Five Years?

AI will enable large-scale personalization and AI-generated creative assets by 2030 while human creativity, connection, consumer trust, and regulation remain essential.
Marketing tech
fromBusiness Matters
2 months ago

UK Marketing in 2025 - Is SMS making a comeback?

SMS marketing is resurging in 2025, delivering higher adoption, open and response rates, and superior campaign success compared to email.
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