#personalisation

[ follow ]
#ad-supported-models #user-privacy #ai-training-data #data-sharing #igaming #funnel-optimization #unit-economics
Privacy technologies
fromExchangewire
22 hours ago

Verve Study Shows That 75% of Consumers are More Open to Watching Ads for Free Content

Consumers increasingly accept ad-supported content while expressing rising concern about data use, especially for AI training.
fromLondon Business News | Londonlovesbusiness.com
1 day ago

Betting on better business: What online casinos teach UK leaders about growth, risk and retention - London Business News | Londonlovesbusiness.com

Across the UK, digital businesses are racing to reduce acquisition costs, lift lifetime value, and build trustworthy brands in tighter regulatory climates. Few sectors have had to tackle all three with such intensity-and visibility-as online casinos. Study the mechanics behind today's top iGaming platforms and you'll find a masterclass in pricing discipline, real-time personalisation, and retention design that any growth-minded company can adapt.
Growth hacking
Tech industry
fromBusiness Matters
1 week ago

Top 5 Ways AI is Enhancing Online Casino Games

AI improves user experience on regulated online casino platforms through personalised recommendations, interface customization, AI chatbots, and responsible-play tools without altering game outcomes.
Marketing tech
fromExchangewire
3 weeks ago

What Will the Advertising Industry Look Like in Five Years?

AI will enable large-scale personalization and AI-generated creative assets by 2030 while human creativity, connection, consumer trust, and regulation remain essential.
Marketing tech
fromBusiness Matters
1 month ago

UK Marketing in 2025 - Is SMS making a comeback?

SMS marketing is resurging in 2025, delivering higher adoption, open and response rates, and superior campaign success compared to email.
[ Load more ]