Social media marketing
fromForbes
4 months agoFrom Vision To Action: Practical Steps To Reach Net-Zero Advertising
Sustainability is becoming essential in the digital media industry as consumer expectations and environmental regulations rise.
E-commerce is now a fully integrated part of the retail landscape, growing beyond a transactional tool into a vital channel for customer engagement, revenue and business growth. According to the Federal Reserve, e-commerce now accounts for 16 percent of total retail sales, marking significant progress over the last two years. However, this shift doesn't suggest the end of physical retail but the rise of a more 'phygital' landscape - where digital and in-store experiences are interconnected.