Netflix and Amazon excel in personalized content delivery, unlike most business software which remains static and generic. Thomas Priore views the personalization gap as the next frontier for business technology. Priority aims to make enterprise software adaptive and intelligent by learning from individual user behavior. The CEO highlights the disconnect between consumer expectations and current business software realities, noting that SMB software is rapidly growing yet largely inflexible. The rise of AI-driven personalization isn’t fully realized in business software despite its proven benefits for growth.
In our personal lives, we use music streaming apps, we use Netflix...our shopping experience on Amazon is very personalized; they're customized to our likes and are designed for a personal experience.
Priority's banking solutions are part of a growing shift, proving that financial technology can deliver consumer-grade personalization while maintaining enterprise-grade security.
The global SMB software market reached $69.32 billion in 2024, projected to hit $133.23 billion by 2033 - yet most business applications remain trapped in one-size-fits-all functionality.
While consumer applications achieve 40% higher engagement through personalization, business software limps along with static interfaces that ignore user behavior and workflow patterns.
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