A recent analysis conducted by Socialinsider on one million LinkedIn posts from 9,000 company pages offers fresh insights into performance benchmarks and effective content types. This data contrasts with LinkedIn’s broader claim that video content leads to 1.4x more engagement. It's important to note that LinkedIn's figures include personal pages, while Socialinsider's findings focus exclusively on company pages. This difference in data pools could lead to varying interpretations of content effectiveness on the platform, emphasizing a need for brands to tailor their strategies accordingly.
Socialinsider's analysis of a million LinkedIn posts reveals average performance benchmarks and top post types for companies, providing valuable insights on content strategy.
While LinkedIn claims video content achieves 1.4x more engagement, Socialinsider’s focused data suggests different performance metrics for company pages.
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