A recent panel discussion highlighted the substantial role of brand ambassadors in the fashion industry, especially as brands in the U.S. invested over $7.1 billion in influencer marketing in 2024. The conversation, featuring industry leaders, emphasized that brand ambassadorships are becoming essential. However, many marketers struggle to assess the effectiveness of these partnerships, with a notable percentage unaware of how to measure return-on-investment. Launchmetrics, a company dedicated to aiding brands in tracking marketing outcomes, has introduced new metrics to gauge cultural relevance and consumer perception effectively.
In 2024, brands in the U.S. spent over $7.1 billion in influencer marketing, confirming that brand ambassadorships have evolved into a cornerstone strategy.
Simultaneously, 60 percent of fashion marketers have no clue how to measure the return-on-investment from their ambassador partnerships.
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