How to reframe AI adoption to focus on outcomes, not tools | MarTechMarketers need to articulate the benefits of AI in improving customer engagement and marketing outcomes.
How to use ANOVA to make data-driven decisions - LogRocket BlogANOVA is essential for comparing sales performance across various promotional channels.It helps determine if there are statistically significant differences between groups.
Weborama Integrates First-id into its Data Intelligence PlatformWeborama enhances ad technology by integrating First-id for better audience targeting and performance measurement in a cookieless environment.
From Nike to Coca-Cola, How Iconic Brands Are Innovating with Generative A.I.Agencies are shifting focus towards augmentation with generative A.I., enhancing creativity and efficiency without replacing human input.
The CEO of edtech startup Headway breaks down how the company used AI tools to improve its ad performance by 40%Headway shifted to an AI-focused strategy after a transformative trip to Silicon Valley, significantly enhancing its marketing and user engagement.
From Nike to Coca-Cola, How Iconic Brands Are Innovating with Generative A.I.Agencies are shifting focus towards augmentation with generative A.I., enhancing creativity and efficiency without replacing human input.
The CEO of edtech startup Headway breaks down how the company used AI tools to improve its ad performance by 40%Headway shifted to an AI-focused strategy after a transformative trip to Silicon Valley, significantly enhancing its marketing and user engagement.
Embracing Incrementality: Navigating Post-Privacy Measurement Challenges | AdExchangerDigital advertising shifts towards bigger-picture marketing analysis amidst privacy changes, integrating incrementality measurement method alongside MTA and MMM for better insights.