#holiday-advertising

#holiday-advertising

This year, we've gained a new tradition. Campaign's Christmas Turkey of Week being wrong. After declaring Amazon's 'Joyride' a Turkey in December 2023, the anonymized reporter has put out 2024's fourth Turkey of the 'Week,' Coca-Cola's AI-made 'Holidays are coming.' Naturally, that's awkward because it scored top marks across all of System1's customer-based metrics. This criticism seems misaligned when the ad actually performed well with consumers, highlighting a gap in understanding how advertising resonates with the public.

"The Boy & The Octopus" captures the magic of the holidays through the lens of an unlikely friendship, showcasing Disney's unique storytelling approach.