Three months after launching its agentic platform, Scope3, led by Brian O'Kelley, announces strategic partnerships with TikTok and Omnicom Media Group among others. These partnerships emphasize AI's role in enhancing sustainable advertising and omnichannel measurement. Notably, Scope3 introduces Brand Stories, an AI-driven solution that aids brands in selecting appropriate advertising contexts, moving away from outdated keyword-blocking methods. This strategic direction aims to empower media-buying teams with better targeting capabilities, ultimately driving more effective advertising campaigns.
TikTok is now a partner... this was a big [sustainability] RFP that they did last year. All of our customers will be able to have access to accurate, always-on, one-click integration with TikTok.
Scope3's Brand Stories, an agentic-AI offering... helps advertisers better discern suitable environments for placing their ads, a process O'Kelley referred to as 'prompt engineering.'
The partnerships are geared toward using AI to enhance sustainability and omnichannel measurement, with early testing showing brand safety results significantly enhancing legacy ad tech.
The calibration process within Brand Stories contrasts with the use of legacy keyword-blocking systems offered by established players, leading media buyers to drastically reduce spending.
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