fromExchangewire2 months agoBlis Launches Blis AI - New Media Planning Tool Delivers Smarter Audiences in SecondsBlis AI revolutionizes campaign planning by converting briefs into ready-to-activate audience recommendations without relying on identifiers.
Marketing techfromExchangewire3 months agoLightBoxTV & Kogenta Partner to Deliver Location Intelligence to the TV Planning ProcessLightBoxTV partners with Kogenta to enhance TV campaign planning through location intelligence.
Marketing techfromMarTech3 months agoWhat AI adoption in market research means for agency and brand marketers | MarTechA significant majority of market researchers are adopting AI in their workflows, especially for data analysis and project setup.Concerns about ethics and reliability hinder the acceptance of synthetic data among market researchers.