To Futureproof Targeting, GroupM Is Getting Audience Data Directly From Google | AdExchanger
GroupM has partnered with Google to integrate Choreograph, its campaign planning and data insights platform, with Google's AudienceInsightsService API.
The integration allows media planners to compile data from Google, including signals from Search, YouTube, and Google Analytics, in one interface, saving time gathering data from various sources. [ more ]
Marketers Are Ceding Control to Conversion-Based Tactics
Digital fatigue is a real problem for marketers due to the relentless focus on digital media and AI fatigue is also becoming an issue.
The focus on conversion metrics and accountability in digital marketing is causing the loss of creativity and imagination in campaign planning and execution. [ more ]