#campaign-planning

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MarTech
3 days ago
Deliverability

Why you should track your email's long tail to measure success (plus a case study) | MarTech

Long-tail strategy is crucial in email marketing for accurate reporting and attribution. [ more ]
Litmus
1 month ago
Deliverability

A Step-by-Step Guide to Planning Your Email Marketing Campaigns - Litmus

Email campaigns can bring last-minute changes, increasing workload.
Solid email marketing campaign planning is crucial for success. [ more ]
Exchangewire
1 month ago
Marketing

Striking the Balance: Agencies' Mastery of Creativity and Data-Driven Tactics

Data and creativity are both crucial in maintaining a successful marketing campaign.
Emphasizing only measurable data can lead to overlooking the importance of creativity and message relevance. [ more ]
Exchangewire
2 months ago
Marketing

Clinch Unveils Unique CTV Creative Performance Insights

Advanced creative attribution reporting for CTV campaigns offered by Clinch
Granular insights enable better campaign optimization and planning [ more ]
Forbes
2 months ago
Marketing

Council Post: A One-Page Framework For Planning Agile Marketing Campaigns

Agility and precision are crucial for marketers in the digital landscape.
The digital campaign canvas helps in aligning campaign elements with business goals and improving outcomes. [ more ]
AdExchanger
4 months ago
Marketing

To Futureproof Targeting, GroupM Is Getting Audience Data Directly From Google | AdExchanger

GroupM has partnered with Google to integrate Choreograph, its campaign planning and data insights platform, with Google's AudienceInsightsService API.
The integration allows media planners to compile data from Google, including signals from Search, YouTube, and Google Analytics, in one interface, saving time gathering data from various sources. [ more ]
Adweek
4 months ago
Marketing

Marketers Are Ceding Control to Conversion-Based Tactics

Digital fatigue is a real problem for marketers due to the relentless focus on digital media and AI fatigue is also becoming an issue.
The focus on conversion metrics and accountability in digital marketing is causing the loss of creativity and imagination in campaign planning and execution. [ more ]
Lindsey Gamble
6 months ago
Podcast

Acast Launches Real-Time Podcast Advertising Planning with Availability Calendar Tool - Lindsey Gamble

Acast's Availability Calendar is a real-time campaign planning tool for podcast advertising.
The tool provides transparency and enhances strategic decision-making for advertisers.
Advertisers can effectively allocate ad spend and align sponsorships with their budgets and desired timing. [ more ]
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