#campaign-planning

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#marketing

Striking the Balance: Agencies' Mastery of Creativity and Data-Driven Tactics

Data and creativity are both crucial in maintaining a successful marketing campaign.
Emphasizing only measurable data can lead to overlooking the importance of creativity and message relevance.

10 Free Marketing Calendar Templates for Content in 2024

Marketing calendar templates are essential tools for marketers to manage multiple projects efficiently and stay on schedule.

12 Free Marketing Campaign Templates | ClickUp

Marketing campaign templates streamline planning, enhance efficiency, and empower teams to create impactful marketing campaigns.

Striking the Balance: Agencies' Mastery of Creativity and Data-Driven Tactics

Data and creativity are both crucial in maintaining a successful marketing campaign.
Emphasizing only measurable data can lead to overlooking the importance of creativity and message relevance.

10 Free Marketing Calendar Templates for Content in 2024

Marketing calendar templates are essential tools for marketers to manage multiple projects efficiently and stay on schedule.

12 Free Marketing Campaign Templates | ClickUp

Marketing campaign templates streamline planning, enhance efficiency, and empower teams to create impactful marketing campaigns.
moremarketing

Council Post: How 15 Agencies Are Preparing Now For Successful Holiday Campaigns

Advance planning for holiday campaigns is crucial for effectiveness and cost management.
#marketing-strategy

How to Create a Marketing Campaign Checklist | ClickUp

A foolproof marketing plan is required for successful campaigns and revenue goals.
Using a checklist helps ensure no crucial elements are overlooked during planning.

How to Create an Email Marketing Checklist | ClickUp

A successful email marketing campaign relies on setting clear goals, understanding the audience, and following a detailed checklist.

How to Create a Marketing Campaign Checklist | ClickUp

A foolproof marketing plan is required for successful campaigns and revenue goals.
Using a checklist helps ensure no crucial elements are overlooked during planning.

How to Create an Email Marketing Checklist | ClickUp

A successful email marketing campaign relies on setting clear goals, understanding the audience, and following a detailed checklist.
moremarketing-strategy

Predictive AI Can Unlock The Value Of Unpredictability | AdExchanger

AI enhances advertising effectiveness by predicting campaign outcomes with unprecedented precision, transforming traditional methods into quicker, data-driven strategies.
#audience-targeting

VIOOH Continues to Innovate for OOH Media Owners with New Audience-Based Visual Planning Enhancements

VIOOH has launched programmatic enhancements to its Trading Manager platform, improving targeting and campaign visualization for out-of-home advertising.

To Futureproof Targeting, GroupM Is Getting Audience Data Directly From Google | AdExchanger

GroupM has partnered with Google to integrate Choreograph, its campaign planning and data insights platform, with Google's AudienceInsightsService API.
The integration allows media planners to compile data from Google, including signals from Search, YouTube, and Google Analytics, in one interface, saving time gathering data from various sources.

VIOOH Continues to Innovate for OOH Media Owners with New Audience-Based Visual Planning Enhancements

VIOOH has launched programmatic enhancements to its Trading Manager platform, improving targeting and campaign visualization for out-of-home advertising.

To Futureproof Targeting, GroupM Is Getting Audience Data Directly From Google | AdExchanger

GroupM has partnered with Google to integrate Choreograph, its campaign planning and data insights platform, with Google's AudienceInsightsService API.
The integration allows media planners to compile data from Google, including signals from Search, YouTube, and Google Analytics, in one interface, saving time gathering data from various sources.
moreaudience-targeting

Reddit Acquires Memorable AI to Improve Ad Performance

Reddit advertisers gain access to Memorable AI's tools for enhanced campaign planning and performance.

How the 2024 presidential election became the chaos campaign

The wildest and weirdest eight days in the presidential campaign forced Biden to make a difficult decision to drop out, leading to potential new strategies for Democrats.

How Can Brands Use Influencer Marketing To Prepare For Black Friday?

Influencer marketing is essential for maximizing Black Friday sales.
#email-marketing

A Step-by-Step Guide to Planning Your Email Marketing Campaigns - Litmus

Email campaigns can bring last-minute changes, increasing workload.
Solid email marketing campaign planning is crucial for success.

Why you should track your email's long tail to measure success (plus a case study) | MarTech

Long-tail strategy is crucial in email marketing for accurate reporting and attribution.

A Step-by-Step Guide to Planning Your Email Marketing Campaigns - Litmus

Email campaigns can bring last-minute changes, increasing workload.
Solid email marketing campaign planning is crucial for success.

Why you should track your email's long tail to measure success (plus a case study) | MarTech

Long-tail strategy is crucial in email marketing for accurate reporting and attribution.
moreemail-marketing

Clinch Unveils Unique CTV Creative Performance Insights

Advanced creative attribution reporting for CTV campaigns offered by Clinch
Granular insights enable better campaign optimization and planning

Council Post: A One-Page Framework For Planning Agile Marketing Campaigns

Agility and precision are crucial for marketers in the digital landscape.
The digital campaign canvas helps in aligning campaign elements with business goals and improving outcomes.

Marketers Are Ceding Control to Conversion-Based Tactics

Digital fatigue is a real problem for marketers due to the relentless focus on digital media and AI fatigue is also becoming an issue.
The focus on conversion metrics and accountability in digital marketing is causing the loss of creativity and imagination in campaign planning and execution.
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