#co-viewing

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#ad-measurement #netflix #mav-metric #nielsen #streaming
Marketing tech
fromDigiday
1 week ago

Buyers aren't exactly won over by Netflix's new monthly active viewers (MAV) metric

Netflix's MAV counts subscribers who watched ads multiplied by estimated household size to measure viewers, but advertisers question its transactability and verifiability.
Television
fromDigiday
3 months ago

Future of TV Briefing: WTF is co-viewing measurement?

Co-viewing measurement estimates how many people were present during TV ads using sampled observations and probabilistic projection, producing necessary but imperfect audience counts.
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