#tv-measurement

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#nielsen #co-viewing #portable-people-meter #multi-currency #cross-platform-advertising #consumer-trust
fromAdExchanger
3 months ago

Nielsen Makes A Play To Better Measure Co-Viewing During The Super Bowl | AdExchanger

From Nielsen's perspective, "we think this is a big opportunity to improve person-level measurement" and give buyers and sellers a more accurate picture of who's actually watching what, said Brian Fuhrer, SVP of product strategy and thought leadership at Nielsen.
Marketing tech
Marketing tech
fromThe Drum
4 months ago

TV measurement needs to embrace a multi-currency future, urges NBCUniversal digital VP

TV measurement must adopt a multi-currency approach and measure impressions by impact to reflect cross-platform viewing and rebuild consumer trust.
Marketing tech
fromAdExchanger
5 months ago

The GAM Changes On Publishers' Wish List | AdExchanger

Nielsen and the VAB clash over up to 20% measurement discrepancies between panel and Big Data TV ratings, with implications for 2026 TV measurement.
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