Marketing techfromAdExchanger6 days agoThe GAM Changes On Publishers' Wish List | AdExchangerNielsen and the VAB clash over up to 20% measurement discrepancies between panel and Big Data TV ratings, with implications for 2026 TV measurement.
Media industryfromTheWrap7 months agoAd-Supported Platforms Account for 72.4% of TV Viewing in First Quarter of 2025Nielsen's Ad-Supported Gauge reveals a significant majority of TV viewership is on ad-supported platforms, affecting advertising strategies.