#tv-measurement

#tv-measurement

TV audience measurement is evolving from sample-based systems to complex big data solutions, posing significant challenges for the industry.

Sensodyne optimized ad placements using TVision technology to enhance viewer attention and drive short-term sales.

Nielsen is updating its TV measurement offerings to include a combined currency based on both panels and TV viewing data sets.

The integration of data from various sources into Nielsen's ratings aims to provide more comprehensive insights and enable advertisers to assess campaign performance effectively.

Nielsen has filed a patent infringement lawsuit against VideoAmp accusing it of infringing on two patents related to TV viewing data technology.

Nielsen has sued nine rival companies in the past three years, indicating the company's nervousness about the rise of alternative measurement currencies.