Nielsen Declares Itself The Dominant TV Currency | AdExchanger
Nielsen is updating its TV measurement offerings to include a combined currency based on both panels and TV viewing data sets.
The integration of data from various sources into Nielsen's ratings aims to provide more comprehensive insights and enable advertisers to assess campaign performance effectively. [ more ]
Why Does Nielsen Keep Suing Its Competition? | AdExchanger
Nielsen has filed a patent infringement lawsuit against VideoAmp accusing it of infringing on two patents related to TV viewing data technology.
Nielsen has sued nine rival companies in the past three years, indicating the company's nervousness about the rise of alternative measurement currencies. [ more ]
Why Does Nielsen Keep Suing Its Competition? | AdExchanger
Nielsen has filed a patent infringement lawsuit against VideoAmp accusing it of infringing on two patents related to TV viewing data technology.
Nielsen has sued nine rival companies in the past three years, indicating the company's nervousness about the rise of alternative measurement currencies. [ more ]