"Peter Naylor, a well-traveled veteran of the media industry's ad-sales trenches, is joining Nielsen as chief client officer, a new role at the media-measurement giant. Naylor will serve as an ambassador of sorts to Nielsen's many clients, which include advertisers and video publishers, streamers and broadcasters. Naylor's assignment is to "ensure the measurement company is meeting the needs of a wide array of clients, while working with Nielsen's sales, product and research teams to help partners enhance their businesses.""
""Peter is the perfect person to help that mission, building on Nielsen's momentum of Big Data + Panel measurement, live streaming innovation and our AI transformation. He has led teams across linear TV, streaming and social media. He knows what consumers and clients want - and need - as behaviors continue to evolve. We can't wait to keep building with him and our partners.""
"Naylor has a broader range of experience than the typical sales executive. He was early to pivot toward an expertise in digital advertising, and joined Hulu as its senior vice president of advertising in 2014. He would go on to lead the Americas sales team at Snap and became Netflix' first vice president of global ad sales in 2022."
Peter Naylor joins Nielsen as chief client officer and will act as an ambassador to advertisers, video publishers, streamers and broadcasters. He will work with Nielsen's sales, product and research teams to ensure measurement meets diverse client needs and to help partners grow their businesses. Naylor will report to CEO Karthik Rao and support initiatives including Big Data + Panel measurement, live streaming innovation and AI transformation. Naylor brings experience across linear TV, streaming and social media, with senior roles at Hulu, Snap and as Netflix's first vice president of global ad sales, and prior leadership at NBCUniversal digital advertising.
Read at Variety
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