This year's Super Bowl will be full of AI adsAI ads will dominate Super Bowl LIX.AI-centered advertising is on the rise, while traditional ad spends are decreasing.The impact of recent Hollywood strikes may affect ad strategies.
Publishers' ad revenue rebounded in the first half, but H2 is looking even brighterThe media industry shows signs of recovery with increased ad sales and deal sizes in 2024, despite some challenges in Q2.
This year's Super Bowl will be full of AI adsAI ads will dominate Super Bowl LIX.AI-centered advertising is on the rise, while traditional ad spends are decreasing.The impact of recent Hollywood strikes may affect ad strategies.
Publishers' ad revenue rebounded in the first half, but H2 is looking even brighterThe media industry shows signs of recovery with increased ad sales and deal sizes in 2024, despite some challenges in Q2.
TikTok's North American Ad Chief Steps Down as Ban NearsSameer Singh's departure from TikTok's North America ad sales comes amid pressures from a potential U.S. ban linked to national security concerns.
Warner Bros. Discovery's advertising chief is leaving. Read the memo sent to staff.Jon Steinlauf of Warner Bros. Discovery will leave at year's end amid significant industry challenges.
WBD Reasserts Its Place In Ad-Supported Streaming | AdExchangerWarner Bros. Discovery focused on addressing skepticism around their ad sales negotiations during upfronts.
WBD Makes Data-Driven Ad Sales Hire Ahead of UpfrontWarner Bros. Discovery is emphasizing data strategy with the appointment of David Porter to lead ad sales research, insights, and data, focusing on revenue growth and advanced tools for advertisers.
Warner Bros. Discovery's advertising chief is leaving. Read the memo sent to staff.Jon Steinlauf of Warner Bros. Discovery will leave at year's end amid significant industry challenges.
WBD Reasserts Its Place In Ad-Supported Streaming | AdExchangerWarner Bros. Discovery focused on addressing skepticism around their ad sales negotiations during upfronts.
WBD Makes Data-Driven Ad Sales Hire Ahead of UpfrontWarner Bros. Discovery is emphasizing data strategy with the appointment of David Porter to lead ad sales research, insights, and data, focusing on revenue growth and advanced tools for advertisers.
Can Paramount Quit Nielsen?; The Smartest Algos Are Still So Dumb | AdExchangerParamount has dropped Nielsen ratings in favor of VideoAmp due to rising costs and contract disputes, signaling a potential shift in TV ad measurement.
Google knew publishers would dislike ad tech change that helped it profit By ReutersGoogle's ad feature changes were strategic responses to competition concerns and aimed at maintaining dominance in online advertising.
Netflix Stock Hits All-Time High On Advertising Sales SuccessNetflix's upfront advertising commitments more than doubled this year, significantly boosting their stock price.
Advertisement Market is Booming, But Not for EveryoneMedia industry ad sales projected to increase over 9% to $369 billion this year.Premium long-form streaming ad revenue expected to pass $10 billion, while linear TV ad revenue declines.
Netflix Stock Hits All-Time High On Advertising Sales SuccessNetflix's upfront advertising commitments more than doubled this year, significantly boosting their stock price.
Advertisement Market is Booming, But Not for EveryoneMedia industry ad sales projected to increase over 9% to $369 billion this year.Premium long-form streaming ad revenue expected to pass $10 billion, while linear TV ad revenue declines.
Meta Q2 ad sales expected to rise; focus on AI roadmap, costs By ReutersMeta Platforms is expected to show a 20% revenue increase, driven by ad sales from major events, while investors focus on the ROI of its AI investments.
PayPal To Launch Ad Business Using Customer Data, Hires Former Uber Exec To Lead - PayPal Holdings (NASDAQ:PYPL)PayPal is launching an advertising business utilizing its user data to create targeted ad sales.
Reddit, sneaky AI spam bots compete to sell you stuffReddit introduced Dynamic Product Ads, leveraging user discussions and engagement for ad targeting, emphasizing its focus on ad sales.
Fox News Media Names New Ad Sales Leadership TeamTrey Gargano is promoted to executive vice president of ad sales for Fox News Media platforms.Ryan Roelle is promoted to senior vice president of national ad sales, reporting to Gargano.
Revenue Declines for Vox Media, Bustle in 2023 Reflects Wider Media StrugglesVox Media and Bustle Digital Group experienced a 15% decline in revenue in 2023 due to weaker ad sales.Hollywood strikes resulted in fewer marketing dollars for digital media firms.
Acast lands Pionaire for hosting, distro, salesPionaire partners with Acast for ad sales, hosting, and distribution.
Apple taps infamous Taboola to sell ads for Apple News and Stocks - 9to5MacApple partnered with Taboola but ensured control over ad quality by using human moderators, maintaining the current ad quality, and possibly improving it.
"This American Life" leaves NYT for NPR; slims ad loadThis American Life shifts ad sales to National Public Media, offering one midroll sponsorship per episode voiced by Ira Glass.