"In the deal, Acast exclusively handles distribution and brand ad sales, freeing Perfect Day from the sales effort. The company will instead concentrate on production and audience growth. In this new arrangement, Perfect Day Media expects to bring five million monthly listens. "Through this partnership, we combine our development and content expertise with Acast's technology and global reach in ad sales, giving us strong conditions to continue developing both our content and our business in the long term," says Perfect Day Media Co-CEO Karolina Sandberg."
"Publishing and podcasting company Vox Media announces that it has divided its ad business to better capitalize on its breadth. Before, a unified advertising side covered the platform's editorial business and podcast business. Over the years, each has evolved into a distinct enterprise with dedicated audiences, formats, and commercial opportunities. As of now, the advertising organization will be divided along the same content lines, with a dedicated ad team for each, composed of specialized sellers, strategists, and execution experts."
Acast will exclusively handle distribution and brand ad sales for Stockholm-based Perfect Day Media, allowing Perfect Day to stop sales efforts and focus on production and audience growth. Perfect Day Media expects to bring five million monthly listens under the arrangement. The partnership combines development and content expertise with Acast's ad technology and global reach to support long-term content and business development and to create a more efficient, scalable ecosystem that optimizes value for advertisers, creators, and listeners. Vox Media split its ad organization into dedicated teams for editorial and podcast businesses to increase focus and commercial specialization. Magellan AI released lists of top spenders.
Read at RAIN News
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