In the deal, Acast exclusively handles distribution and brand ad sales, freeing Perfect Day from the sales effort. The company will instead concentrate on production and audience growth. In this new arrangement, Perfect Day Media expects to bring five million monthly listens. "Through this partnership, we combine our development and content expertise with Acast's technology and global reach in ad sales, giving us strong conditions to continue developing both our content and our business in the long term," says Perfect Day Media Co-CEO Karolina Sandberg.