In 2019, Apple Arcade launched with roughly 70 premium mobile games that had no ads, no in-app purchases, and no sex or violence. Some of the games in the initial launch period, like What the Golf?, were praised for their innovation and depth beyond what's typically expected of mobile games. In the six years since, Apple Arcade has grown its game offerings, and while it maintains its credo of family-friendly content, its library no longer garners the same critical praise.