"As we accelerate toward a streaming-centric future, Danielle's deep expertise across entertainment, sports and technology is invaluable. She will play a critical role in connecting our most valuable assets with brand marketers and agency partners, helping deliver a seamless, client-first experience across the Paramount ecosystem."
"Danielle Carney spent more than four years at Amazon, most recently as head of video and live sports sales, helping the ecommerce giant expand its live sports business with its 2021 exclusive NFL deal. Before Amazon, she spent more than a decade at Disney, most of it in ad sales for ESPN."
Paramount Skydance recruited Danielle Carney from Amazon to lead US ad sales, leveraging her four-year tenure as head of video and live sports sales at Amazon and over a decade at Disney in ESPN ad sales. Simultaneously, Chris Brady from Tribeca Enterprises joined as EVP of Paramount Media Labs in a newly created role focused on brand integrations and partnerships. Chief Revenue Officer Jay Askinasi emphasized Carney's expertise in entertainment, sports, and technology as critical for connecting Paramount's assets with brand marketers across the streaming ecosystem. These appointments represent ongoing leadership restructuring under Askinasi, following departures of Chris Simon and John Halley from advertising roles.
Read at Business Insider
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