"The key to Nielsen's continued success is working closely with our clients to build the best marketing intelligence platform in the world. Peter is the perfect person to help that mission, building on Nielsen's momentum of Big Data + Panel measurement, live streaming innovation and our AI transformation. He has led teams across linear TV, streaming and social media. He knows what consumers and clients want - and need - as behaviors continue to evolve. We can't wait to keep building with him and our partners."
"Nielsen's partners represent the very best of advertising and media. I am thrilled to be in a position to support them and the markets we serve during this dynamic time in media. As a Nielsen customer for over 20 years, I will tap into my experience to help clients find even more success with Nielsen data, while also sharing partners' needs to develop even better world class products at Nielsen."
Peter Naylor joined Nielsen as its first chief client officer and will report directly to CEO Karthik Rao. The role will partner with advertisers and publishers across traditional and digital channels to ensure client needs are met. Naylor will collaborate with Nielsen's sales, product and research teams to support measurement, product development and client success. Nielsen emphasized its focus on Big Data + Panel measurement, live streaming innovation and AI transformation as part of its strategic agenda. Naylor brings prior leadership of ad sales and teams at Netflix, Hulu and Snap, plus industry board experience.
Read at TheWrap
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