"Podcast analytics and measurement company Podtrac, famous for its various podcast ranking projects, has released Multi-Channel Podcast Ranking: Global Delivery. It's an ambitious top-20 graphic which ranks top 20 podcasts across several format types and distribution points. Here's how the distribution points are organized: AUDIO PODCASTS: Apple / Spotify / Other RSS VIDEO PODCASTS: Spotify / YouTube PODCAST CLIPS: Instagram / TikTok / YouTube"
"The screen shot below illustrates how all this is organized and visualized: The graphic is clearer in full-screen mode; see it HERE. The key interest here is to see how consumption of each of the Podtrac top-ranked podcasts is distributed across eight listening sources. In this way we can discern that NPR's Up First seems to rely entirely on traditional audio downloads, while The Mel Robbins Podcast gets most of its attention"
Podtrac released Multi-Channel Podcast Ranking: Global Delivery, a top-20 graphic that ranks podcasts by format types and distribution points. Distribution points are grouped as audio podcasts (Apple, Spotify, Other RSS), video podcasts (Spotify, YouTube), and podcast clips (Instagram, TikTok, YouTube). The graphic displays how each top-ranked podcast's consumption is distributed across eight listening sources. The visualization reveals platform-specific audience patterns, such as NPR's Up First relying on traditional audio downloads and The Mel Robbins Podcast receiving most attention via short-form clips. The top-20 graphic is freely available; subscribers can access a 200-podcast version.
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