fromThe Bootstrapped Founder
2 months agoUnderstanding Marketers' Needs: A Hierarchy for Success
One of Podscan's main customer profiles that I've recognized over the last couple years building this business is marketers - people who think in marketing terms, who have marketing jobs and marketing goals. And in a way, even my other customer profiles - founders, builders, public relations experts, researchers - all of them have a similar process to how they use the data that Podscan provides, whether it's the alerting system or the deep full-text search capabilities into millions of podcast transcriptions.