"PodX operates a global array of media networks that includes Lemonada Media, Platform Media, and others. The group operates internationally in multiple markets. The arrangement with Podstock will bring audience and revenue insights into one centralized analytics hub to serve all its media brands. PodX also expects a general streamlining of studio operations to result from this alliance, bringing easier measurement across regions, languages, and content formats - a unified view of its entire portfolio, we are told."
""In every corner of the globe that the PodX umbrella touches, we see the same problem: fragmented measurement because of multi-platform distribution," said Matt Sayward, Chief Strategy Officer at PodX. "What excites us is what this partnership unlocks next. By better understanding our audiences clearly across platforms and markets, we can serve our talent, studios and partners with more precision, take smarter creative and commercial bets, and help move the industry forward.""
""PodX operates one of the most innovative global networks in podcasting, and with that scale comes complexity," said Michael Paretzky, Co-Founder and CEO of Podstock. "Our partnership helps unlock efficiency across their studios and businesses by unifying the data that drives creative and commercial decisions. When a company like PodX can see performance clearly - across languages, genres, and regions - it empowers them to act faster, smarter, and with greater confidence.""
Podstock has partnered with Stockholm-based investment company PodX Group to provide centralized analytics and management for PodX's global media networks. PodX's network includes Lemonada Media, Platform Media and other international brands across multiple markets. The arrangement will consolidate audience and revenue insights into a single analytics hub serving all media brands and is expected to streamline studio operations. Unified measurement will enable easier comparison across regions, languages, and formats, offering a single view of the portfolio. Podstock's multi-platform analytics solution serves clients such as Blue Wire, Vox Media, Dear Media, Locked On, and Wave Sports. The alliance aims to improve creative and commercial decision-making and operational efficiency.
Read at RAIN News
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