"One of Podscan's main customer profiles that I've recognized over the last couple years building this business is marketers - people who think in marketing terms, who have marketing jobs and marketing goals. And in a way, even my other customer profiles - founders, builders, public relations experts, researchers - all of them have a similar process to how they use the data that Podscan provides, whether it's the alerting system or the deep full-text search capabilities into millions of podcast transcriptions."
"A quick word from our Sponsor, Paddle.com. I use Paddle as my Merchant of Record for all my software projects. They take care of all the taxes, the currencies, tracking declined transactions and updated credit cards so that I can focus on dealing with my competitors (and not banks and financial regulators). If you think you'd rather just build your product, check out Paddle.com as your payment provider."
"In a recent conversation with my brother-in-law, who runs his own branding agency and is a deep expert in brands and markets and audience perceptions, I realized that even without understanding that there is this hierarchy of needs, I have actively used it in my product onboarding. And it's caused several pretty sticky customers to stay on the platform."
Podscan serves marketers, founders, builders, public-relations experts, and researchers who leverage alerting and deep full-text search across millions of podcast transcriptions. Different user types pursue specific interests and extract different values from the same data set. A hierarchy of data needs, analogous to Maslow's hierarchy, governs how marketers prioritize and consume data. Applying that hierarchy to product onboarding aligns features with user priorities and increases customer stickiness. Understanding the specific jobs users need done and ordering data types by importance improves adoption, retention, and the overall effectiveness of the platform.
Read at The Bootstrapped Founder
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