#edison-research

#edison-research

The Infinite Dial is the longest-running survey of digital media consumer behavior in the U.S.

Annual reports focus on online audio trends and insights.

Over 5,000 Americans are surveyed to capture data on digital media.

The 2025 edition was released via a webinar featuring key insights.

55% of American adults now consume podcasts, with significant growth among older demographics.

The Joe Rogan Experience continues to dominate as the top-ranked podcast in the U.S., reflecting consistent popularity.

Edison's ranking focuses on actual listening reach using surveys, setting it apart from traditional download-based metrics.

The top three podcasts in Q4 2024 highlight a dominance of established shows, while new conservative podcasts are on the rise.

Podcast audience demographics are evolving: once affluent and left-leaning, now diversifying politically.

Edison Research introduces advanced download metrics for podcasts to enhance advertising opportunities.

The new service aims to empower both major networks and independent podcasters with valuable data.