Edison Research has launched a new download counting service, Edison Download Metrics, which aims to provide more comprehensive data for the podcasting industry, especially benefiting smaller shows. This initiative builds on their existing survey of 20,000 podcast listeners, offering deeper insights into listening habits and precise download metrics compliant with IAB v2.2 standards. SoundStack's technology powers the service, designed for accessibility across all publisher sizes. The move is seen as critical for attracting more advertising revenue to the podcasting space, with several publishers scheduled to adopt the new service in the coming years.
We see this as the next step in Edison Researcher's efforts to provide data to the podcasting industry worldwide that helps bring more advertising dollars into the space.
While our survey of 20,000 podcast listeners each year provides the most complete look at the totality of actual listening to all podcasts in the U.S., our new download counting service, powered by SoundStack's industry-leading tech, will provide deeper information to subscribers, especially for smaller and short-run shows.
We are excited to bring the technical infrastructure and data that allows Edison to deliver an independent, third-party measurement solution to help the podcasting industry grow.
Edison Research maintains its position as an independent, third-party research provider with no ownership or affiliation with any publisher or sales house.
Collection
[
|
...
]