Recent research from Edison shows that U.S. podcast demographics are changing, as the audience expands beyond traditional profiles of being affluent, educated, and left-leaning. The study highlights a six-year timeline illustrating shifts in political demographics among weekly podcast listeners aged 18 and older. This trend is further supported by the rise of conservative podcasts in the top 50 ranks, indicating a broadening of content and listener base that reflects more diverse political affiliations.
Podcast audience demographics in the U.S. are generalizing as affluent, educated, and left-leaning, but this is evolving as listening expands.
Edison Research notes a shift in political affiliation among podcast listeners, suggesting the audience is diversifying beyond the previously held beliefs.
The emergence of conservative podcasts like Candace and The Matt Walsh Show reflects a noticeable shift in top podcast rankings and audience preferences.
The analysis of the podcast audience indicates a significant change in political affiliation, marking an evolution over a six-year period in who listens.
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