Edison Research has established unique Podcast Metrics rankers for the U.S. and UK, based on comprehensive surveys rather than server-side downloads. This ensures equal platform recognition for all podcasts. A new Top Podcast badge has been launched, rewarding shows that make the Top 10, Top 25, or Top 50 rankings, independent of their exact placement. Badges will be offered to eligible shows, while Edison welcomes queries from interested parties. The company has over 15 years of experience in the podcast landscape and provides insights based on reach among weekly listeners aged 13 and above.
Edison Research's Podcast Metrics rankers for U.S. and UK podcasts are based on surveys, allowing no podcast to face a platform disadvantage due to pure download counts.
Edison has introduced a Top Podcast badge for shows that rank in its Top 10, Top 25, or Top 50 lists, signifying their presence regardless of specific rank.
The badges will be issued to qualified shows in both U.S. and UK rankers, with Edison Research open to inquiries about the badges.
Edison Podcast Metrics measures podcast listening among weekly listeners aged 13 and older, marking a unique approach by focusing on reach over downloads.
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