The Infinite Dial 2025 report by Edison Research highlights a notable surge in podcast consumption, with 55% of American adults engaging with podcasts, marking a historic breakthrough. The growth is particularly pronounced in the 55 and older demographic, showing a 30% increase over the past year, indicating an expanding audience. Additionally, the survey reveals 7% of listeners watch podcasts rather than listen, contributing to this upward trend. Edison Research provides insights into gender breakdowns and age timelines, emphasizing the potential for continued growth in podcasting as a mainstream media format.
In a landmark moment for podcast consumption, 55% of American adults, translating to approximately 158 million people, now engage with podcasts, marking a significant increase.
The increase in podcast viewership has prompted Edison Research to celebrate breaking the 50% consumption mark, which historically garners significant media attention.
Notably, the demographic shifts illustrated a remarkable 30% growth in podcast listening among adults aged 55+, indicating a wider audience reach and potential for future growth.
Across the generational spectrum, podcast consumption is growing, with significant increases observed in older age groups, reflecting a potential shift in media habits.
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