Media industryfromSearch Engine Roundtable5 days agoGoogle Ads Official Channel Reporting For Performance Max & MoreGoogle Ads has officially introduced new channel-level reporting in Performance Max campaigns for better insights on campaign performance.
fromPodcaster News3 weeks agoPodcastTriton Digital To Expand US Podcast Ranker To Include All Publishers - Podcaster NewsThe U.S. Podcast Ranker will include survey-based listener rankings for all podcasts, enhancing insights for advertisers.
fromAdweek4 months agoMarketingUnlikability Could Be Your Brand's Secret WeaponBrands must examine their reasons for being overlooked or avoided, not just focus on how to be liked.
fromExchangewire10 months agoMarketingAmplified Intelligence Adds Emotional Measurement Capabilities to its attentionTRACE Data Capture ToolAmplified Intelligence adds emotional layer to attentionTRACE tool for ad measurement.