#advertising-insights

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Business Matters
2 months ago
Startup companies

Getting To Know You: Emily Jeffrey-Barrett, Co-founder of Among Equals

Emily Jeffrey-Barrett's agency, Among Equals, aims to create impactful work by acknowledging that audiences often do not care about brands as much as assumed. [ more ]
London Business News | Londonlovesbusiness.com
2 months ago
Marketing

A guide to W-shaped attribution for better insights - London Business News | Londonlovesbusiness.com

W-shaped attribution offers a comprehensive approach to measuring marketing impact by focusing on crucial touchpoints in the customer journey. [ more ]
RAIN News
2 months ago
Startup companies

Radio rules in ad-supported U.S. listening (Nielsen & Edison Research)

AM/FM radio dominates U.S. audio listening with 67%, while podcasts hold a 19% share, highlighting listening preferences. [ more ]
RAIN News
2 months ago
Podcast

Triton Digital debuts LATAM Podcast Ranker alongside a LATAM Insights Report

The Latin America Sales Network Podcast Ranker provides insights for advertisers and publishers in the dynamic LATAM podcast landscape. [ more ]
MarTech
6 months ago
Marketing

Chase launches media network | MarTech

Chase launched Chase Media Solutions, a bank-led digital media platform for advertisers.
Chase's advantage lies in its transactional first-party data, offering broader purchase history insights for advertisers. [ more ]
Exchangewire
4 months ago
Marketing

Amplified Intelligence Adds Emotional Measurement Capabilities to its attentionTRACE Data Capture Tool

Amplified Intelligence adds emotional layer to attentionTRACE tool for ad measurement. [ more ]
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