Triton Digital To Expand US Podcast Ranker To Include All Publishers - Podcaster NewsThe U.S. Podcast Ranker will include survey-based listener rankings for all podcasts, enhancing insights for advertisers.
Google Ads Performance Max Search Themes IndicatorGoogle Ads introduces a new indicator for Performance Max campaigns to clarify factors affecting ad performance.
Snap Shares Insights into the Benefits of AR CampaignsAR in Snapchat campaigns leads to better brand awareness and engagement compared to traditional video ads.
fromExchangewire3 months agoNew Research From Videoelephant Shows Video Ads & Content Work Best TogetherEffective advertising in public spaces is enhanced by relevant video content, engaging viewers amidst distractions.
Unlikability Could Be Your Brand's Secret WeaponBrands must examine their reasons for being overlooked or avoided, not just focus on how to be liked.
Getting To Know You: Emily Jeffrey-Barrett, Co-founder of Among EqualsEmily Jeffrey-Barrett's agency, Among Equals, aims to create impactful work by acknowledging that audiences often do not care about brands as much as assumed.
"Retail Media Has So Much Untapped Potential": Q&A with PentaleapRetail media networks (RMNs) present significant growth opportunities, and actionable insights are crucial for brands and RMNs to optimize their advertising strategies.
Getting To Know You: Emily Jeffrey-Barrett, Co-founder of Among EqualsEmily Jeffrey-Barrett's agency, Among Equals, aims to create impactful work by acknowledging that audiences often do not care about brands as much as assumed.
"Retail Media Has So Much Untapped Potential": Q&A with PentaleapRetail media networks (RMNs) present significant growth opportunities, and actionable insights are crucial for brands and RMNs to optimize their advertising strategies.
1 in 3 Domains Fail Media Quality Thresholds, According to Ground-Breaking New Report from PicnicOne in three domains fail to meet quality standards, indicating major issues impacting brand safety and ad spend efficiency.
A guide to W-shaped attribution for better insights - London Business News | Londonlovesbusiness.comW-shaped attribution offers a comprehensive approach to measuring marketing impact by focusing on crucial touchpoints in the customer journey.
Radio rules in ad-supported U.S. listening (Nielsen & Edison Research)AM/FM radio dominates U.S. audio listening with 67%, while podcasts hold a 19% share, highlighting listening preferences.
Triton Digital debuts LATAM Podcast Ranker alongside a LATAM Insights ReportThe Latin America Sales Network Podcast Ranker provides insights for advertisers and publishers in the dynamic LATAM podcast landscape.
Amplified Intelligence Adds Emotional Measurement Capabilities to its attentionTRACE Data Capture ToolAmplified Intelligence adds emotional layer to attentionTRACE tool for ad measurement.