Notes to the Editor of a Watch Commercial
Briefly

The watch must be showcased effectively in various takes, specifically focusing on the hour hand's appearance and the watch's position on the wrist. A closer view of the second hand and ensuring the bezel pops are also important. It's critical to avoid visual misrepresentations that could lead viewers to think the commercial promotes products unrelated to the watch. Ensuring that time depiction is positive is essential to maintain a favorable perception of the watch.
The hour hand looks bad. Please use alt take. Hour hand needs to look better. Believe we have an alt take where the hour hand looks better? The hour hand needs to look better. Please.
Do we have a take where the face of the watch is flush with the middle of the wrist? Looks like the face of the watch is slightly on top of the radius bone, and we'd love it to be in the middle of the radius and the ulna.
Probably don't have it, but is there a take where the actor is wearing a watch on both wrists or two watches on one wrist? Or a watch around his neck?
We don't want to suggest that time is slow or that time is bad which might make people dislike time and, by association, the watch.
Read at The New Yorker
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