Google Ads confirmed the rollout of new channel-level reporting for Performance Max campaigns, allowing advertisers to analyze how campaigns perform across various Google channels. The 'Channel performance' page will feature metrics, data visualizations, and summaries to help marketers understand customer engagement and identify areas for improvement. Additionally, full search terms reporting is being introduced to enhance visibility into existing search insights. This will enable users to optimize their campaign strategies and create assets tailored to their best-performing search terms.
Google Ads is rolling out new channel-level reporting in Performance Max campaigns, enhancing insights into campaign performance across various Google channels.
This new reporting feature aims to help advertisers understand the effectiveness of their campaigns by providing a detailed analysis of channel performance.
The 'Channel performance' page will include a campaign-level performance summary and visualization tools to dig deeper into customer engagement across channels.
Advertisers, such as home and garden retailers, can leverage these insights to identify well-performing channels like YouTube and optimize their asset strategy.
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