The article discusses the importance of engaging with Gen Z audiences in TV, as they represent the future of viewership. Insights gathered from VidCon reveal which video apps resonate with this demographic, highlighting their preferences, with some platforms being deemed addictive while others are viewed as tasks associated with school or parental use. Furthermore, the article touches on the complexities of audience measurement in different viewing contexts, such as public spaces compared to home viewing, suggesting implications for advertising and content strategies.
Today's teens and twentysomethings are the future of TV audiences, and understanding what captivates or repels them is increasingly vital.
At this year's VidCon, Gen Z attendees shared insights on their favorite and least favorite video apps, highlighting trends in audience behavior.
Some apps are described as addictive, while others, like those used for school or by parents, aren't attracting their interest.
The discussions also touched on how offline viewing in bars or public spaces should be counted in audience metrics.
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