Bars and restaurants saw more demand to show women's sports during the WNBA season
Women's sports, including the WNBA, have recently gained significant popularity, leading to more venues showcasing their events.
Dad TV Is for Everyone Now
Dad TV's traditional depiction of fathers solving problems has evolved to reflect diverse viewer demographics, appealing equally to men and women.
As Viewer Habits Shift On CTV, Are Advertisers Keeping Up? | AdExchanger
Streaming services have surpassed traditional TV viewing, with 41.4% share in July 2023, highlighting a significant industry shift.
Emmy Viewership Rises to 6.9 Million Viewers
The Emmy Awards experienced a viewership boost, reaching 6.9 million, breaking a three-year trend of declining ratings.
NBC Cuts the Number of Weekly Episodes of "The Tonight Show"
NBC is cutting The Tonight Show to four new episodes per week, indicating a major change in late-night television.
Social media users will surpass linear TV viewers next year
US monthly social network users are projected to reach 236.4 million, surpassing linear TV viewers at 228.6 million in 2024.
Disney Using AI to Grow Its $16 Billion ESPN Business | Entrepreneur
ESPN is launching an AI-powered SportsCenter app to cater to younger audiences and personalize viewer experiences.
JUST IN: CNN's Harris-Walz Interview Scores Whopping 6 Million Viewers
CNN's interview with Kamala Harris and Tim Walz drew nearly 6 million viewers, dominating ratings in cable news.
Content is king at the DNC
The Democratic National Convention showcased a vastly different energy and strategy compared to the Republican National Convention, focusing on content and engagement.