Podcasts have evolved beyond just audio formats, with a notable rise in viewership on connected TVs as major platforms like YouTube cater to this trend. Podcaster Tara Suwinyattichaiporn exemplifies this shift, increasing her TV viewership from 14% to 23.5% while adjusting her content strategy to focus on visual appeal, including higher production values and consistent episode releases. Currently, 46% of podcast viewers are accessing content through smart TVs, highlighting the necessity for podcasters to innovate and meet changing audience preferences in a visually driven media landscape.
Podcasters are now recognizing the shift in viewership patterns, with connected TVs becoming a major platform for audiences, prompting a transformation in content strategy.
As audiences increasingly turn to connected TVs, podcasters are responding by enhancing visual components to maintain viewer engagement on larger screens.
Collection
[
|
...
]