"According to a March blog post from Glance's VP of AI, Ian Anderson, Glance's avatars "analyze customer behavior, preferences, and browsing history to provide tailor-made product recommendations, enhancing engagement and conversion rates." In a statement today, Naveen Tewari, Glance's CEO and founder, said the screensavers will allow people to "instantly select a brand and reimagine themselves in the brand catalog right from their living-room TV itself." The DirecTV screensavers will also allow people to make 30-second-long AI-generated videos featuring their avatar, The Verge reported."
"Turning to ad-centric screensavers may frustrate customers who didn't expect ads when they bought into Gemini devices for their streaming capabilities. However, DirecTV has an expanding advertising business that has included experimenting with ad types, such as ads that show when people hit pause. As far as offensive ads go, screensaver ads can be considered less intrusive, since they typically show only when someone isn't actively viewing their TV. Gemini screensavers can also be disabled."
"The screensavers will also be able to show real-time weather and sports scores, Glance said. It has become increasingly important for DirecTV to diversify revenue beyond satellite and Internet subscriptions. DirecTV had over 20 million subscribers in 2015; in 2024, streaming business publication Next TV, citing an anonymous source "close to the company," reported that the AT&T-owned firm was down to about 11 million subscribers."
Glance's avatars analyze customer behavior, preferences, and browsing history to provide tailor-made product recommendations that aim to enhance engagement and conversion rates. DirecTV screensavers will let users instantly select a brand and reimagine themselves in brand catalogs on their living-room TVs and create 30-second AI-generated videos featuring their avatar. The screensavers will support an AI-commerce experience, content discovery, personalization, and display real-time weather and sports scores. The ad-centric screensavers can be disabled but may frustrate customers who expected ad-free streaming devices. DirecTV is pursuing advertising revenue as subscriber numbers declined from over 20 million in 2015 to about 11 million in 2024.
Read at Ars Technica
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