"Fox's flagship streaming service Fox One doesn't only symbolize the state of the TV and streaming market, by making traditional TV's most premium programming, NFL football, fully available without a pay-TV subscription. It also represents the state of streaming technology. Yes, I'm referring to AI, which Fox is using to power the streaming service's search engine and customer support. But I'm also talking about how Fox is unifying its streaming ad tech stack around a proprietary ad server."
"to consolidate its streaming ad inventory - which also includes Tubi and Fox Nation - into a single point-of-sale. And how by early next year Fox plans to add dynamic ad insertion capabilities to Fox One to enable advertisers to carve up their own ad placements to deliver targeted creative to specific audience segments and to allow Fox to slice up a given ad slot to sell to multiple advertisers."
Fox One makes NFL football available without a pay-TV subscription and serves as a testbed for ad-supported streaming strategies. The service launched on Aug. 21 and has beaten expectations, though subscriber counts remain undisclosed. Fox employs AI for chat-driven search, search engine functions, and customer support. Fox is consolidating streaming ad inventory, including Tubi and Fox Nation, into a proprietary ad server and single point-of-sale. Fox plans dynamic ad insertion by early next year to enable advertisers to deliver targeted creative and to sell discrete slices of ad slots to multiple advertisers. Fox One launched across 12 platforms plus Amazon Prime Video Channels.
Read at Digiday
Unable to calculate read time
Collection
[
|
...
]