""Again, I don't want to say no forever, but there are no plans," he continued."
""If we can stay aggressive with our pricing, it's better for consumers not to get interrupted with ads.""
""We don't do a lot of major acquisitions. We do very small acquisitions in general, not related to Apple TV, so I don't see that happening because we like what we're doing. We're building and we'll continue building from that.""
Apple TV remains a smaller streaming service compared with larger competitors, and observers have speculated that major studio acquisitions could expand its content footprint. Apple currently does not offer an ad-supported tier and has resisted adopting lower-priced, ad-supported options. Eddy Cue stated there are no plans for an ad tier and emphasized a preference for uninterrupted viewing if pricing remains aggressive. Cue also reiterated that Apple historically pursues only small acquisitions, citing Beats as the largest purchase, and suggested major deals such as Warner Bros. Discovery would be unlikely.
Read at The Hollywood Reporter
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