Apple raised Apple TV+ price 30% from $9.99 to $12.99/month in 2025. Apple TV+ launched in 2019 at $4.99/month with a one-year free trial for new device purchasers. The service produced hits such as Severance, Ted Lasso, and The Morning Show, and prices increased to $6.99 in 2022 and $9.99 in 2023. Apple One bundle pricing did not rise with the new TV+ increase, improving the bundle's value. Apple TV+ remains ad-free with family sharing, but hiring of advertising executives and the larger price differential make a $6.99 ad-supported tier plausible.
Recently, Apple announced yet another price hike for its Apple TV+ service. This time, it's increasing 30% from $9.99/month to $12.99/month. After the service launched in 2019 at $4.99/month, its received a couple price hikes. This new price hike, though, likely opens the door to something Apple has reportedly been considering for quite a while - an ad-supported plan. Apple TV+ price history As mentioned earlier, Apple TV+ started off at $4.99/month when the service first launched in 2019.
Previously, the company announced price increases for its Apple One subscription bundle when increasing the price of TV+, but it didn't do that this time around - making that service an even better value. Apple TV+ has always been an ad-free service with family sharing, both when it was $4.99, and even now when it's $12.99 - but that could potentially change.
Collection
[
|
...
]