"The digital giant said Tuesday that its Prime Video streaming service now reaches more than 315 million people around the world, compared with a figure of 200 million it disclosed in April of 2024. Amazon said the count was based on its own internal data over a period of 12 months, from September of last year through August of this year."
"Amazon issues the number just days after Netflix made similar claims based on its own data, and not that of a widely accepted third-party measurement service. Netflix said it would switch to a count of "monthly active viewers,," which it defines as "members who have watched at least one minute of ads on Netflix per month multiplied by the estimated average number of people within a household.""
Amazon reported that Prime Video now reaches more than 315 million people globally, up from 200 million reported in April 2024. The company said the total was based on internal data collected over a 12-month period from September through August. Amazon described the metric as an unduplicated average monthly active ad-supported audience across original and licensed content, live sports and events, and FAST channels across 16 countries. Netflix made similar claims and said it would switch to counting "monthly active viewers," defined by ad viewing of at least one minute adjusted for household size. Both companies are pursuing ad dollars while building advertising measurement approaches distinct from third-party services.
Read at Variety
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