"A monthly active viewer is defined as members who have watched at least 1 minute of ad-supported content on Netflix per month, multiplied by the estimated average number of people within a household, which the company gets from first-party research. The figure includes members who have watched live titles such as WWE "Raw" in the last month. The new metric is a switch from its previous monthly active users figure, which was based on the amount of profiles watching ads."
""We always knew that it was a conservative representation of our reach, because Netflix viewing is oftentimes a very communal experience, and MAU did not capture any co-viewing," Mitzi Reaugh, head of finance and strategy for Netflix's ads business, told reporters on Wednesday. "Our move to viewers means we can give a more comprehensive count of how many people are enjoying our cant-miss series, films and live events with friends and family.""
Netflix reports 190 million monthly active viewers for its ad-supported tier three years after launch. Monthly active viewers are defined by at least one minute of ad-supported viewing per month multiplied by an estimated household size from first-party research. The metric includes viewers of live programming such as WWE "Raw" and replaces a previous profile-based MAU measure to better capture communal, co-viewing behavior. An earlier figure of about 170 million was not calculated with the one-minute qualifier and is not directly comparable. The one-minute threshold was chosen after evaluating competitor thresholds, which range from zero to ten seconds.
Read at TheWrap
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