#audience-metrics

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Television
fromConsequence
2 weeks ago

SNL on YouTube Reaches More Americans Than Any Other YouTube Channel: Report

Saturday Night Live reached 38.6 million unique YouTube viewers Jan 1–Jun 30, the largest unique reach of any U.S. YouTube channel in that period.
Podcast
fromRAIN News
1 month ago

Steve Goldstein: An Open Letter to Broadcasters: Stop Leaving Listening on the Table

Target younger podcast listeners by curating binge-worthy, discoverable audio/video content, prioritizing video presence and real-listen metrics over artificial download counts.
Television
fromDigiday
2 months ago

Future of TV Briefing: Inside the measurement issues roiling this year's upfront market

TV networks are pressing Nielsen to postpone changes to its measurement system due to inconsistencies affecting ad negotiations.
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