#audience-metrics
#audience-metrics

[ follow ]

Netflix Ad Tier Hits 190 Million Monthly Active Viewers Globally as Streamer Shifts From Highlighting Users

Netflix's ad-supported tier reached 190 million monthly active viewers globally using a new metric that counts viewers after at least one minute of ad-supported viewing.

US politics

fromAxios

1 week ago

Behind the Curtain: Inside post-Kirk MAGA's reality

A fierce media feud within MAGA pits Carlson and Fuentes supporters against Shapiro and pro-Israel conservatives, revealing deep ideological splits and vast audience influence.

Television

fromConsequence

1 month ago

SNL on YouTube Reaches More Americans Than Any Other YouTube Channel: Report

Saturday Night Live reached 38.6 million unique YouTube viewers Jan 1–Jun 30, the largest unique reach of any U.S. YouTube channel in that period.

Podcast

fromRAIN News

2 months ago

Steve Goldstein: An Open Letter to Broadcasters: Stop Leaving Listening on the Table

Target younger podcast listeners by curating binge-worthy, discoverable audio/video content, prioritizing video presence and real-listen metrics over artificial download counts.

Television

fromDigiday

3 months ago

Future of TV Briefing: Inside the measurement issues roiling this year's upfront market

TV networks are pressing Nielsen to postpone changes to its measurement system due to inconsistencies affecting ad negotiations.