"Both YouTube's size and its ability to distract are a result of its most important feature - that it allows anyone to become a broadcaster. Because of this strategy, and the digital media revolution in general, there has been a shift in how we all consume media over the past few years. For example, with regards to broadcast media, CNN has 61,000 subscribers on YouTube, yet the otherwise unknown Young Turks news channel (the bombastic, longest standing all online American politics show),"
"Almost as a reaction to this though is that I do sometimes wonder whether in the land of viral video and social media consumption it is possible for the likes of "Baby monkey riding backwards on a pig," and "Credit Suisse AG Videos" to peacefully coexist? Certainly we have to celebrate the diversity YouTube has on offer and Credit Suisse's collated views are impressive,"
YouTube receives approximately 4,000,000,000 page views per day and hosts around 800,000,000 users who watch 3,000,000,000 hours of video per month. Sixty hours of video are uploaded every minute. YouTube allows anyone to become a broadcaster, which drives both its scale and its ability to distract. The platform has shifted media consumption patterns, enabling smaller online channels to attract larger subscriber counts than established broadcasters. The Young Turks, an all-online American politics show, has about 340,000 YouTube subscribers compared with CNN's 61,000. This disparity suggests significant implications for broadcast media brands and presents opportunities and coexistence challenges between viral content and corporate videos.
Read at The Drum
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