"The BBC has announced that it will produce tailor-made content for YouTube in a milestone for British television as the public service broadcaster teams up with the world's biggest video platform. The corporation has previously posted clips and trailers for BBC shows on YouTube but under the new deal it will make fresh programming for its online rival. The content will be a mixture of entertainment, news and sport, starting with the Winter Olympics in February, the BBC said."
"The announcement comes as the broadcaster fights to adapt to a rapidly changing media landscape. YouTube, which is owned by Google, overtook it last month in terms of audience share for the first time. Almost 52 million people watched YouTube on their televisions, smartphones or laptops in December, compared with 50.9 million who tuned into the BBC, according to the official ratings agency Barb."
"The BBC's outgoing director general, Tim Davie, said the partnership would help the the corporation to connect with audiences in new ways. We're building from a strong start and this takes us to the next level, with bold homegrown content in formats audiences want on YouTube and an unprecedented training programme to upskill the next generation of YouTube creators from across the UK, he said."
The BBC will produce tailor-made content for YouTube, including entertainment, news and sport, beginning with the Winter Olympics in February. Previously the corporation posted clips and trailers on YouTube, but the new deal will fund fresh programming specifically for the platform. The content will also be available on BBC iPlayer and BBC Sounds, though a small number of existing programmes will appear on YouTube and the strategy will not be to place all content on the site. Programmes viewed from outside the UK will carry adverts. YouTube recently overtook the BBC in audience share, with almost 52 million viewers versus 50.9 million in December. Most BBC funding comes from licence fees, amounting to and the corporation faces a charter renewal, funding review and a $10bn defamation lawsuit.
Read at www.theguardian.com
Unable to calculate read time
Collection
[
|
...
]