"The report measured from January 1st to June 30th of this year and tracked "reach," a metric that attempts to capture unique, authentic viewers. A channel like Mr. Beast might have more subscribers and pure "views" than SNL, but some of those watches might not come from humans, and some are repeats - the stereotypical 12-year-olds shuffling through Mr. Beast playlists in the background while powering through Minecraft or Roblox."
"Digital i estimates that SNL reaches 38.6 million unique people via YouTube, "more than any other" channel. Perhaps a surprise given YouTube's reputation, but the top 10 is mostly traditional media outlets, including ABC News (33.3 million), NBC News (30.7), IGN (30.0), CNN (29.7), ESPN (29.0), and Forbes (28.4). The top 10 is rounded out by YouTube Movies at no. 2 (35.4), Netflix at no. 9 (27.8), and the NFL at 10 (27.7)."
Measured from January 1 to June 30, SNL reached 38.6 million unique YouTube viewers, more than any other channel. The reach metric attempts to capture unique, authentic viewers and filters out non-human and repeated watches. Channels with high subscriber counts or view totals can record lower reach if views include bots or background repeat plays. Traditional-media outlets dominate the top ten by reach, with ABC News, NBC News, IGN, CNN, ESPN, and Forbes among them, alongside YouTube Movies, Netflix, and the NFL. SNL was the most-searched topic, boosted by its 50th-anniversary special and a legacy of Digital Shorts.
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