Use the strengths of your selected media to enhance your character designs, making choices that resonate with the emotions and personality you want to convey.
"Universal Ads is intended to create new demand from advertisers who have not traditionally worked with us," said Mark Marshall, chairman of global advertising and partnerships for NBCUniversal. He added, "And while we're starting with streaming and [small- and medium-sized businesses], in a future state this can be for linear and for agencies as well." This indicates Comcast's broader vision for advertiser engagement beyond just small companies to bigger players in traditional media.