traditional-media

Communication Services: Advertising Continues to Rule

Traditional media streaming ad revenue growing but still small compared to TV ads

Alphabet and Meta dominating the advertising market [ more ]

Forbes

3 months ago

Council Post: The Earned Media Model Has Changed: How Brand Leaders Can Work Smoothly With Influencers

The earned media landscape has changed significantly due to factors such as deregulation, the rise of the internet, and declining sales.

Traditional news outlets are now more reliant on decentralized freelancers and may not be the best channels for earned media efforts. [ more ]

US News & World Report

4 months ago

US Political Ad Spending to Soar in 2024 With TV Media the Biggest Winner - Report

U.S. political advertising spend is expected to jump by nearly a third in 2024 compared to the previous presidential election year, with TV media receiving the majority of the dollars.

Ad spend on traditional media, particularly TV, will rise 7.9% and account for 71.9% of all political advertising spend in 2024. [ more ]

Forbes

5 months ago

Globally, In 2024 Magna Forecasts Ad Spending To Grow 7.2%

Ad agency Magna expects global ad spending to increase by 7.2% in 2024, surpassing $900 billion.

Digital media, particularly pure-play digital media, will drive the growth in ad spending. [ more ]

www.standard.co.uk

1 month ago

Does traditional media still have clout? London Press Club holds annual media debate

The debate addressed significance of traditional media in the digital age

Panelists emphasized the role of traditional media in storytelling and investigation in the digital era. [ more ]

www.npr.org

1 month ago

She reads the newspaper on TikTok and her videos are going viral

Kelsey Russell reads news from print publications on TikTok, bridging the gap between traditional print media and digital consumption.

Amid declining interest in news and overwhelming content on social media, Russell's approach offers a refreshing and educational way to engage with current events. [ more ]

www.nytimes.com

How the Media Industry Keeps Losing the Future

Digital revolution's impact on traditional media

Accelerating decline of newspapers and magazines [ more ]

www.nytimes.com

How the Media Industry Keeps Losing the Future

Traditional media faces challenges despite technological advancements

The decline of traditional media impacts journalism and transparency [ more ]

www.independent.co.uk

Gen Z ushering in post-truth media age', says former No 10 communications chief

Gen Z prefers social media for news despite trust issues

Traditional media still dominant among older age groups [ more ]

The Seattle Times

Instagram's uneasy rise as a news site

Instagram is becoming a significant platform for news delivery, attracting audiences critical of traditional outlets.

Personalities like Mosheh Oinounou are successfully packaging and delivering news content on Instagram, gaining large followings. [ more ]

www.mercurynews.com

Career

Jill On Money: January jobs jump

The January employment report exceeded expectations, with 353,000 jobs created and a 4.5% increase in average annual wages.

Despite recent layoff announcements, industries like tech continue to experience growth while traditional media faces challenges. [ more ]

www.aljazeera.com

3 months ago

Digital life

How I stopped being a cartoonist and became a troll'

Traditional media was not open to publishing political cartoons with uncomfortable opinions

Social media initially provided a space for diverse perspectives and open discussions [ more ]

PR Daily

5 months ago