#mobile-advertising
#mobile-advertising
[ follow ]
fromPhys
2 days agoDistracted viewers can be prime targets for ads, study finds
the researchers found that the more a participant engaged with an NFL game they were watching on TV, the more likely they were to remember advertisements being shown to them on a mobile device. They also identified a few factors that made an advertisement more likely to stick with a distracted consumer, such as when the advertisement is shown, the similarity between the advertisement and the consumer's environment, and even the physical distance between the advertisement and the distraction, the NFL game in this case.
Marketing
fromTipRanks Financial
1 week agoLesi Group Limited Reports Revenue Surge Amidst Profit Decline in 2025 Interim Results - TipRanks.com
Lesi Group Limited announced its interim results for the first half of 2025, showing a significant increase in revenue by 127.3% compared to the previous year, despite a decrease in net profit by 62.6%. The company is focusing on enhancing its marketing services and expanding its capabilities in the mobile advertising market, aiming to strengthen its competitiveness and improve advertising campaign effectiveness amid a recovering macroeconomic environment.
fromThe Cool Down
1 month agoDriver sparks outrage with photo of obnoxious sighting on local street: 'Incredibly distracting'
The bright digital displays feature rotating advertisements that follow traffic patterns throughout the day, maximizing exposure to captive audiences stuck in their vehicles.
Mobile UX
[ Load more ]