Several Reddit users are complaining that the YouTube Android and iOS apps now show annoyingly persistent overlay ads in the bottom-left corner. These ads are usually for third-party apps or websites, and persist even after the user repeatedly taps "Dismiss" in the three-dot menu. Note that there is no "X" on the banner itself, so several users don't even know they could dismiss the ad from within the three-dot menu in the first place.
Facebook will announce its second quarter earnings today, and the social giant appears to have solved its mobile problems. When Facebook launched its IPO two years ago, it was criticized for not having a clear mobile strategy. Just two years later, more than half of the firm's revenue comes from mobile ad sales and its stock is approaching an all-time high. Now that is has figured out mobile, it is moving on to an even more lucrative segment: commerce.
Max Graphics, an Atlanta-based vehicle graphics and wrap installation company, has expanded its commercial vehicle wrap services to meet increasing demand from businesses seeking mobile advertising solutions. The expansion includes enhanced design capabilities and streamlined installation processes for fleet vehicles, commercial trucks, and business automobiles throughout the Atlanta metro area. The company's expanded services address the growing trend of businesses utilizing vehicle wraps as a cost-effective marketing strategy.
A study conducted by Opera Mediaworks has revealed that shorter mobile video creative - at six to eight seconds - is the optimal length for branding campaigns, delivering on average 36 per cent higher engagement levels than long form, and providing the best return on driving traffic. The study found that overall, video is a more effective ad format for mobile. Regardless of length, video on mobile drives click-through rates double to that of online video, according to eMarketer.
The grocer is the first UK brand to use the glasses to film an ad which will appear in Snapchat's walls. The spot was shot in a 115-degree circular format to give a first person viewpoint, and was designed to capture the comforting feeling of huddling road a hot pot of food and diving straight into the saucepan for a taste.
This offer, which will be available initially in eight markets worldwide including France, the USA, Spain, Italy, Belgium, the Netherlands, Singapore and Mexico, will allow advertisers to buy drive-to-store campaigns both on JCDecaux's OOH network, and on mobile using S4M's platform. By using both mediums, brands can target catchment areas around their stores, reaching more prospects than they would with one channel alone. S4M's drive-to-store capabilities also allow advertisers to easily measure the footfall delivered by their OOH and mobile campaigns.
Introduced in April 2021 with the release of iOS 14.5 and iPadOS 14.5, Apple's ATT framework requires that all apps on iPhone and iPad ask for the user's consent before tracking their activity across other apps. Apps that wish to track a user based on their device's unique advertising identifier can only do so if the user allows it when prompted.
Wanka Online Inc. has announced a capital increase in its joint venture, Suzhou Jinglan Cloud Technology Co., Ltd., with the introduction of a new investor, Suzhou Huanxiu Lake Xincheng Phase II Industrial Investment Fund. This capital increase, amounting to RMB60.0 million, aims to expand the joint venture's mobile advertising business and support its rapid growth. Despite the changes in shareholding structure, Wanka Online will maintain its controlling interest, ensuring continued consolidation of the joint venture's financial results into its own statements.
The Verizon Media-owned company commissioned Sparkler to conduct various studies across the UK, France and Germany in which they asked over 6,000 participants to determine the value of native ad formats via behavioural tests for a set number of brands. In the UK, 31% of people said the native ads they were shown across mobile and desktop devices drove purchase intent, for banner ads the figure was 27%.
the researchers found that the more a participant engaged with an NFL game they were watching on TV, the more likely they were to remember advertisements being shown to them on a mobile device. They also identified a few factors that made an advertisement more likely to stick with a distracted consumer, such as when the advertisement is shown, the similarity between the advertisement and the consumer's environment, and even the physical distance between the advertisement and the distraction, the NFL game in this case.
Lesi Group Limited announced its interim results for the first half of 2025, showing a significant increase in revenue by 127.3% compared to the previous year, despite a decrease in net profit by 62.6%. The company is focusing on enhancing its marketing services and expanding its capabilities in the mobile advertising market, aiming to strengthen its competitiveness and improve advertising campaign effectiveness amid a recovering macroeconomic environment.
The bright digital displays feature rotating advertisements that follow traffic patterns throughout the day, maximizing exposure to captive audiences stuck in their vehicles.
