#mobile-advertising

#mobile-advertising

the researchers found that the more a participant engaged with an NFL game they were watching on TV, the more likely they were to remember advertisements being shown to them on a mobile device. They also identified a few factors that made an advertisement more likely to stick with a distracted consumer, such as when the advertisement is shown, the similarity between the advertisement and the consumer's environment, and even the physical distance between the advertisement and the distraction, the NFL game in this case.

This type of oddly-shaped truck is used in advertising, often parked in strategic locations where permanent billboards aren’t allowed or are too costly due to taxes.

The bright digital displays feature rotating advertisements that follow traffic patterns throughout the day, maximizing exposure to captive audiences stuck in their vehicles.

Over 66% of marketers now use AI to optimize ad creatives, with 75% updating them at least every other week, indicating a shift towards rapid creative cycles.

Digital Turbine, Inc. reported a 6% year-over-year revenue growth for Q4, reaching $119.2 million, despite facing a GAAP net loss of $18.8 million.

RCS ads have been a thing on Android for a while now, but now, even iPhone users in the US are receiving them.