#mobile-advertising

[ follow ]
fromForbes
2 weeks ago

What's Next In Mobile Marketing: Trends, Challenges And My Advice

Over 66% of marketers now use AI to optimize ad creatives, with 75% updating them at least every other week, indicating a shift towards rapid creative cycles.
Mobile UX
Mobile UX
fromGSMArena.com
4 weeks ago

We have selected Skena as our exclusive advertising agency in Indonesia

Skena has been chosen as the exclusive advertising partner for Indonesia to better understand the market and serve audiences.
Startup companies
fromForbes
1 month ago

AppLovin Stock: Worth It At $365?

AppLovin's stock performance has fluctuated, recovering after solid earnings despite short-seller claims.
The company's focus on expanding its e-commerce sector poses challenges due to data limitations.
fromTipRanks Financial
1 month ago

Digital Turbine Reports Growth Amidst Fiscal Challenges - TipRanks.com

Digital Turbine, Inc. reported a 6% year-over-year revenue growth for Q4, reaching $119.2 million, despite facing a GAAP net loss of $18.8 million.
Marketing tech
Marketing tech
fromThe Verge
1 month ago

Samsung phones are getting a weird AI shopping platform nobody asked for

Glance AI partners with Samsung to launch a Generative AI shopping platform for Galaxy phones.
fromExchangewire
2 months ago

Half of High-Income Players Positive About Ads in Mobile Games

High-income gamers in Southeast Asia show a greater positive response to in-game ads than low-income gamers.
fromAndroid Authority
2 months ago

You didn't ask for ads in your RCS chat app, but you're going to get them anyway

RCS ads have been a thing on Android for a while now, but now, even iPhone users in the US are receiving them.
Marketing tech
UK news
fromCity AM
3 months ago

Three's 'best value' ads probe cleared after Vodafone complaint

The ASA ruled in favor of Three UK, affirming that its advertising for the iPhone 16 Pro deal was not misleading.
EU data protection
fromBleepingComputer
3 months ago

Apple fined 150 million over App Tracking Transparency issues

France fines Apple €150 million for abusing market position using App Tracking Transparency.
App Tracking Transparency disadvantages smaller publishers relying on third-party data.
fromThe Motley Fool
4 months ago

Better AdTech Stock: AppLovin vs. The Trade Desk | The Motley Fool

Adtech is a booming industry with a potential market nearing $1 trillion, yet shares of top companies are experiencing volatility.
AppLovin leads in mobile adtech, demonstrating significant growth influenced by AI advancements.
#discord
more#discord
fromTipRanks Financial
4 months ago

Beam, Unity, Checkpoint, Inuvo, Ocular: Trending by Analysts - TipRanks.com

Analyst Scott Buck has initiated coverage with a 'Buy' rating for Inuvo, emphasizing its innovative approach and growth potential within the competitive digital advertising landscape.
Marketing tech
Gadgets
fromThe Cool Down
5 months ago

Driver appalled after spotting distracting 'eyesore': 'This should be banned from roads'

Blinding mobile advertisements on vehicles are causing safety concerns and backlash on social media.
fromEMARKETER
7 months ago

Digital publisher programmatic ad sales continue to inch out direct sold

According to the Advertiser Perceptions' "Q4 2024: The State of the Ad Industry" survey, programmatic ad sales on properties owned by digital publishers are expected to reach $22.69 billion by 2027, showcasing significant growth with an addition of $3.7 billion since 2022.
[ Load more ]