#mobile-advertising

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UK news
fromCity AM
1 month ago

Three's 'best value' ads probe cleared after Vodafone complaint

The ASA ruled in favor of Three UK, affirming that its advertising for the iPhone 16 Pro deal was not misleading.
EU data protection
fromBleepingComputer
1 month ago

Apple fined 150 million over App Tracking Transparency issues

France fines Apple €150 million for abusing market position using App Tracking Transparency.
App Tracking Transparency disadvantages smaller publishers relying on third-party data.
#adtech
Marketing tech
fromThe Motley Fool
1 month ago

Better AdTech Stock: AppLovin vs. The Trade Desk | The Motley Fool

Adtech is a booming industry with a potential market nearing $1 trillion, yet shares of top companies are experiencing volatility.
AppLovin leads in mobile adtech, demonstrating significant growth influenced by AI advancements.
fromForbes
6 months ago
Marketing

Council Post: On The Same Screen: Mobile Marketing Across Generations

Marketers must tailor mobile marketing strategies to each generation's unique values and preferences to enhance engagement and effectiveness.
Marketing tech
fromThe Motley Fool
1 month ago

Better AdTech Stock: AppLovin vs. The Trade Desk | The Motley Fool

Adtech is a booming industry with a potential market nearing $1 trillion, yet shares of top companies are experiencing volatility.
AppLovin leads in mobile adtech, demonstrating significant growth influenced by AI advancements.
fromForbes
6 months ago
Marketing

Council Post: On The Same Screen: Mobile Marketing Across Generations

Marketers must tailor mobile marketing strategies to each generation's unique values and preferences to enhance engagement and effectiveness.
more#adtech
#discord
fromEngadget
1 month ago
Video games

The Discord app is getting video ads in June

Discord is launching mobile Quest ads in June 2025 to reward users for engaging with video content.
fromDigital Trends
1 month ago
Video games

Ads on Discord are imminent, but may not be as bad as rivals

Discord is introducing ads on mobile through Video Quests, allowing users to earn rewards by watching ads.
fromBGR
1 month ago
Marketing tech

Discord is bringing ads to mobile, but it's not all bad news

Discord is introducing Video Quests on mobile, allowing users to watch ads for rewards beginning June 2025.
fromArs Technica
1 month ago
Marketing tech

Discord heightens ad focus by introducing video ads to mobile apps in June

Discord will introduce video ads on its mobile app starting June 2024, shifting from its previous ad-free stance.
fromEngadget
1 month ago
Video games

The Discord app is getting video ads in June

Discord is launching mobile Quest ads in June 2025 to reward users for engaging with video content.
fromDigital Trends
1 month ago
Video games

Ads on Discord are imminent, but may not be as bad as rivals

Discord is introducing ads on mobile through Video Quests, allowing users to earn rewards by watching ads.
fromBGR
1 month ago
Marketing tech

Discord is bringing ads to mobile, but it's not all bad news

Discord is introducing Video Quests on mobile, allowing users to watch ads for rewards beginning June 2025.
fromArs Technica
1 month ago
Marketing tech

Discord heightens ad focus by introducing video ads to mobile apps in June

Discord will introduce video ads on its mobile app starting June 2024, shifting from its previous ad-free stance.
more#discord
#digital-marketing
fromShopify
6 months ago
Marketing

What Is Mobile Advertising? How To Use Mobile Ads (2024) - Shopify

Mobile advertising is essential for reaching audiences effectively, as smartphones and tablets now account for over half of global web traffic.
fromEMARKETER
4 months ago
Marketing tech

Digital publisher programmatic ad sales continue to inch out direct sold

Programmatic ad sales for digital publishers are projected to reach $22.69 billion by 2027, indicating strong market growth.
fromShopify
6 months ago
Marketing

What Is Mobile Advertising? How To Use Mobile Ads (2024) - Shopify

Mobile advertising is essential for reaching audiences effectively, as smartphones and tablets now account for over half of global web traffic.
fromEMARKETER
4 months ago
Marketing tech

Digital publisher programmatic ad sales continue to inch out direct sold

Programmatic ad sales for digital publishers are projected to reach $22.69 billion by 2027, indicating strong market growth.
more#digital-marketing
Marketing
fromExchangewire
4 months ago

LoopMe Acquires Chartboost from Zynga

LoopMe has acquired Chartboost to enhance AI-driven brand advertising and expand its capabilities in mobile advertising.
fromAdExchanger
11 months ago
Marketing

How Mobile's Focus On Performance Helps It Avoid The MFA Problem | AdExchanger

MFA issue on the web vs. mobile: focus on performance metrics over viewability for better ad investment.
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