UK newsfromCity AM1 month agoThree's 'best value' ads probe cleared after Vodafone complaintThe ASA ruled in favor of Three UK, affirming that its advertising for the iPhone 16 Pro deal was not misleading.
EU data protectionfromBleepingComputer1 month agoApple fined 150 million over App Tracking Transparency issuesFrance fines Apple €150 million for abusing market position using App Tracking Transparency.App Tracking Transparency disadvantages smaller publishers relying on third-party data.
Marketing techfromThe Motley Fool1 month agoBetter AdTech Stock: AppLovin vs. The Trade Desk | The Motley FoolAdtech is a booming industry with a potential market nearing $1 trillion, yet shares of top companies are experiencing volatility.AppLovin leads in mobile adtech, demonstrating significant growth influenced by AI advancements.
fromForbes6 months agoMarketingCouncil Post: On The Same Screen: Mobile Marketing Across GenerationsMarketers must tailor mobile marketing strategies to each generation's unique values and preferences to enhance engagement and effectiveness.
Marketing techfromThe Motley Fool1 month agoBetter AdTech Stock: AppLovin vs. The Trade Desk | The Motley FoolAdtech is a booming industry with a potential market nearing $1 trillion, yet shares of top companies are experiencing volatility.AppLovin leads in mobile adtech, demonstrating significant growth influenced by AI advancements.
fromForbes6 months agoMarketingCouncil Post: On The Same Screen: Mobile Marketing Across GenerationsMarketers must tailor mobile marketing strategies to each generation's unique values and preferences to enhance engagement and effectiveness.
fromEngadget1 month agoVideo gamesThe Discord app is getting video ads in JuneDiscord is launching mobile Quest ads in June 2025 to reward users for engaging with video content.
fromDigital Trends1 month agoVideo gamesAds on Discord are imminent, but may not be as bad as rivalsDiscord is introducing ads on mobile through Video Quests, allowing users to earn rewards by watching ads.
fromBGR1 month agoMarketing techDiscord is bringing ads to mobile, but it's not all bad newsDiscord is introducing Video Quests on mobile, allowing users to watch ads for rewards beginning June 2025.
fromArs Technica1 month agoMarketing techDiscord heightens ad focus by introducing video ads to mobile apps in JuneDiscord will introduce video ads on its mobile app starting June 2024, shifting from its previous ad-free stance.
fromEngadget1 month agoVideo gamesThe Discord app is getting video ads in JuneDiscord is launching mobile Quest ads in June 2025 to reward users for engaging with video content.
fromDigital Trends1 month agoVideo gamesAds on Discord are imminent, but may not be as bad as rivalsDiscord is introducing ads on mobile through Video Quests, allowing users to earn rewards by watching ads.
fromBGR1 month agoMarketing techDiscord is bringing ads to mobile, but it's not all bad newsDiscord is introducing Video Quests on mobile, allowing users to watch ads for rewards beginning June 2025.
fromArs Technica1 month agoMarketing techDiscord heightens ad focus by introducing video ads to mobile apps in JuneDiscord will introduce video ads on its mobile app starting June 2024, shifting from its previous ad-free stance.
fromShopify6 months agoMarketingWhat Is Mobile Advertising? How To Use Mobile Ads (2024) - ShopifyMobile advertising is essential for reaching audiences effectively, as smartphones and tablets now account for over half of global web traffic.
fromEMARKETER4 months agoMarketing techDigital publisher programmatic ad sales continue to inch out direct soldProgrammatic ad sales for digital publishers are projected to reach $22.69 billion by 2027, indicating strong market growth.
fromShopify6 months agoMarketingWhat Is Mobile Advertising? How To Use Mobile Ads (2024) - ShopifyMobile advertising is essential for reaching audiences effectively, as smartphones and tablets now account for over half of global web traffic.
fromEMARKETER4 months agoMarketing techDigital publisher programmatic ad sales continue to inch out direct soldProgrammatic ad sales for digital publishers are projected to reach $22.69 billion by 2027, indicating strong market growth.
MarketingfromExchangewire4 months agoLoopMe Acquires Chartboost from ZyngaLoopMe has acquired Chartboost to enhance AI-driven brand advertising and expand its capabilities in mobile advertising.
fromAdExchanger11 months agoMarketingHow Mobile's Focus On Performance Helps It Avoid The MFA Problem | AdExchangerMFA issue on the web vs. mobile: focus on performance metrics over viewability for better ad investment.